Denis Michaud
Vice President, Canada, Sales @ Bel
About
Success is built on trust! That is the recipe that I shamelessly stole and that has proven to work! I have been successful throughout my career at building strong partnerships with customers of all types and sizes. The key to my success has been my focus on working collaboratively in partnerships to create value for both parties and to build significant trust. I have a proven ability to negotiate and secure long term agreements that are profitable to all. This approach has led me to a steady progression in my career and has molded me in to a highly effective Sales Executive. I am also truly passionate about people. Leading, mentoring and coaching at all levels is a true motivation. I have excelled at both building talented teams from scratch and creating significant value with teams that I have inherited. My mantra is that I work for my team, they do not work for me. Removing all roadblocks that will allow them to do their job efficiently will allow them to grow personally, professionally and will lead to success. Seeing people grow and having them trust me with their progression is extremely rewarding! My expertise is to make organizations shine by focusing on people and by building sustainable relationships through trust. Thinking strategically to build steady growth and working collaboratively to create a winning culture is what I will bring day in day out. Key competencies include: I am a fluently bilingual executive with solid commercial and sales experience in the consumer goods industry. I have a proven track record in generating sustainable and profitable revenue growth by developing and implementing strategic, customer-centric business plans based on sound analytics. I am skilled at establishing effective sales organizations that engage customers and key accounts into growing and building sustainable partnerships. I am dynamic leader who fosters a strong culture of collaboration and performance within his teams and across functions by creating an environment of trust and implementing thorough, results-oriented strategies. I excel at promoting employee engagement in good times and challenging times. I am also recognized as a strong people manager who consistently focuses on people employee development.
Canada
Greater Montreal Metropolitan Area
Food Production
Partner Relationship Management, People Management, Strategic Negotiations, Influential Communicator, Team Leadership, Management, Marketing Strategy, Forecasting, Customer Insight, Trade Marketing, Consumer Products, Key Account Management, Key Account Development, FMCG, Grocery, Shopper Marketing, Account Management, Retail, Strategy, Food
Experience

Vice President, Canada, Sales
Montreal, Quebec, Canada
Lead efforts to expand market share and maximize revenue growth for our cheese and fruit snacking portfolios. Focus on building and nurturing partnerships to optimize go-to-market strategies, and ensure strong in-market execution to elevate brand visibility and distribution. Foster a high-performance culture focused on growth, customer satisfaction, and sustainable business practices.

Vice President Sales, Large National Grocery
Weston Foods
Montreal, Canada Area
Was accountable for a +$180M annual topline business. Led and developed a team of 6 which included 4 Sales Directors, 1 Key Account Managers and 1 Sales Coordinator.

Director of Sales Strategy and Planning
Worked collaboratively with cross-departmental teams to build annual operating plans, monitored and presented results to SLT, led fiscal planning by working closely with Sales, Finance, Marketing, Insights and Demand Planning Directors.
Denis Michaud's Contact Information
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