Denis Michaud

Denis Michaud

Vice President, Canada, Sales @ Bel

About

Success is built on trust! That is the recipe that I shamelessly stole and that has proven to work! I have been successful throughout my career at building strong partnerships with customers of all types and sizes. The key to my success has been my focus on working collaboratively in partnerships to create value for both parties and to build significant trust. I have a proven ability to negotiate and secure long term agreements that are profitable to all. This approach has led me to a steady progression in my career and has molded me in to a highly effective Sales Executive. I am also truly passionate about people. Leading, mentoring and coaching at all levels is a true motivation. I have excelled at both building talented teams from scratch and creating significant value with teams that I have inherited. My mantra is that I work for my team, they do not work for me. Removing all roadblocks that will allow them to do their job efficiently will allow them to grow personally, professionally and will lead to success. Seeing people grow and having them trust me with their progression is extremely rewarding! My expertise is to make organizations shine by focusing on people and by building sustainable relationships through trust. Thinking strategically to build steady growth and working collaboratively to create a winning culture is what I will bring day in day out. Key competencies include: I am a fluently bilingual executive with solid commercial and sales experience in the consumer goods industry. I have a proven track record in generating sustainable and profitable revenue growth by developing and implementing strategic, customer-centric business plans based on sound analytics. I am skilled at establishing effective sales organizations that engage customers and key accounts into growing and building sustainable partnerships. I am dynamic leader who fosters a strong culture of collaboration and performance within his teams and across functions by creating an environment of trust and implementing thorough, results-oriented strategies. I excel at promoting employee engagement in good times and challenging times. I am also recognized as a strong people manager who consistently focuses on people employee development.

Country

Canada

City

Greater Montreal Metropolitan Area

Industry

Food Production

Skill

Partner Relationship Management, People Management, Strategic Negotiations, Influential Communicator, Team Leadership, Management, Marketing Strategy, Forecasting, Customer Insight, Trade Marketing, Consumer Products, Key Account Management, Key Account Development, FMCG, Grocery, Shopper Marketing, Account Management, Retail, Strategy, Food

Experience

Bel

Vice President, Canada, Sales

Bel

LinkedIn
2024-11 - Present · 1 yr 11 mos

Montreal, Quebec, Canada

Lead efforts to expand market share and maximize revenue growth for our cheese and fruit snacking portfolios. Focus on building and nurturing partnerships to optimize go-to-market strategies, and ensure strong in-market execution to elevate brand visibility and distribution. Foster a high-performance culture focused on growth, customer satisfaction, and sustainable business practices.

NEXXUS FOODS

Vice President of Sales

NEXXUS FOODS

LinkedIn
2023-1 - 2024-10 · 1 yr 10 mos

Montreal, Quebec, Canada

Managed, built, developed and mentored a high performing sales team. Maintained and developed existing customer partnerships. Identified, opened and developed new channels for profitable business expansion.

Weston Foods

Vice President, Retail Sales Canada

Weston Foods

LinkedIn
2021 - 2022 · 1 yr

Montreal, Quebec, Canada

Was accountable for a +$300M annual topline business. Led and developed a team of 11 which included 5 Sales Directors, 5 Key Account Managers and 1 Sales Coordinator.

Weston Foods

Vice President Sales, Large National Grocery

Weston Foods

2018 - 2021 · 3 yrs

Montreal, Canada Area

Was accountable for a +$180M annual topline business. Led and developed a team of 6 which included 4 Sales Directors, 1 Key Account Managers and 1 Sales Coordinator.

Weston Bakeries

Vice President, National Accounts

Weston Bakeries

LinkedIn
2017 - 2017

Montreal, Canada Area

Was accountable for a +$180M annual topline business. Led and developed a team of 6 which included 4 Sales Directors, 1 Key Account Managers and 1 Sales Coordinator.

Weston Bakeries

Senior Director, National Accounts

Weston Bakeries

LinkedIn
2015 - 2017 · 2 yrs

Montreal, Canada Area

Reorganized a sales team to optimize customer management and promote growth. Managed a portfolio worth +$100M in annual topline sales . Led a team of 9 Key Account Managers.

McCain Foods

Director of Sales

McCain Foods

LinkedIn
2013 - 2015 · 2 yrs

Montreal, Canada Area

Performed in a hybrid role that included managing retail customers with a sales team (6 Key Account Managers and 1 Sales Analyst) and being the Sales Strategy Lead for Pizza and Desserts categories.

McCain Foods

Director of Sales Strategy and Planning

McCain Foods

LinkedIn
2012 - 2013 · 1 yr

Worked collaboratively with cross-departmental teams to build annual operating plans, monitored and presented results to SLT, led fiscal planning by working closely with Sales, Finance, Marketing, Insights and Demand Planning Directors.

McCain Foods

Sales Strategy and Planning Manager

McCain Foods

LinkedIn
2010 - 2012 · 2 yrs

Defined the vision of this newly created department at McCain. Worked collaboratively with cross-functional teams to develop effective growth strategies.

McCain Foods

Customer Development Manager

McCain Foods

LinkedIn
2003 - 2010 · 7 yrs

Montreal, Canada Area

Managed the McCain portfolio with large retail customers. Included: planning, trade spend management, product listings, maximizing distribution, etc.

Education

Université Laval

Université Laval

LinkedIn

Communication/Marketing

UQAM | Université du Québec à Montréal

UQAM | Université du Québec à Montréal

LinkedIn

Completed 24 credits

Denis Michaud's Contact Information

Email

******@***.com

Phone

(**) *** ****

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