Denis Lysak

Chief Executive Officer

About

Experienced executive with 30 years various expertise in both Russian and inrenational businesses. Started as sales representative grew to Top Commercial Role. Worked in Mars, SABMiller, Carlsberg|Baltika, HJHeinz, GFD , Biosphere and others. Have the experience of leading the small teams of 6-10 employees up to the big multi-level ierarchical organisations 5000+ heads. Strong project management, incl. M&A and start-ups projects. Extended experience in retail operations (X5 Retail Group), was awarded as the best Head of Division in 2018. Studied in California East Bay University (MBA programm 2006) Experienced in Strategic Management, Operations, Distributor & KA Managenent, Trade Marketing, Business Development, Brand Marketing, Logistics, Finance, Training & Coaching. Licensed to run Business Simulation, developed by INSEAD team. Was recognized as Best FMCG Commercial Leader in 2010-11 by Kommersant PH.

Country

City

Russia

Industry

Food Production

Skill

FMCG, Trade Marketing, Sales, Shopper Marketing, Key Account Development, Customer Insight, Key Account Management, Marketing Management, Consumer Products, Brand Management, Sales Management, P&L Management, Sales Operations, Forecasting, Negotiation, Beer, Brand Development, Customer Service, Budgets, Supply Chain Management

Experience

Chief Executive Officer

RENOME (PresiDENT)

2024-4 - 2025-11 · 1 yr 8 mos

Moscow, Moscow City, Russia

PresiDENT один из лидеров премиального сегмента рынка товаров по уходу за полостью рта.

Head Of Operations

Natakhtari RUS

2020-10 - 2024-3 · 3 yrs 6 mos

Russia

Natakhtari is leading Georgian CSD in Russia.

General Manager

Biosphere Corporation

2019-2 - 2020-4 · 1 yr 3 mos

Moscow, Moscow, Russia

Director of Division

2018-6 - 2019-2 · 9 mos

Moscow, Russian Federation

Head of Division.

CEO

Niagara NWC

2014-6 - 2018-5 · 4 yrs

Moscow, Russian Federation

Niagara NWC is one of the leaders in Russian beverage market with Taezhny Dar as the flagship brand with national distribution and range of regional CSD and water brands with strong focus on Urals home market.

Commercial Director Russia & CIS

Kraft Heinz

2011-11 - 2013-8 · 1 yr 10 mos

Moscow, Russian Federation

Lead the commercial function in Russia and CIS countries in line with company strategic targets. Upgraded commercial organization up to 140 sales managers in all retail channels, supporting with Business Development, Trade Marketing and Sales Training. Achieved the historical maximums in value shares (ACNielsen, April 2013) in 3 of 4 strategic categories (Ketchups, Sauces & Cereals), overcoming Uniliver, Nestle and Danone with highest ever distribution and penetration. Improved Trade marketing processes by establishing necessary procedures and systems. Improved the efficiency of actions to ROI>3 Performed Route-to-Market study with clear schedule/timelines.

VP Sales

Baltika, Carlsberg Group

2009 - 2011-6 · 2 yrs

SPb

Lead the 5000+ sales organization, delivering strategic company objectives. Was responsible for developing sales strategy, improving procedures and processes in accordance with Carlsberg COMEX guidelines. Performed sufficient progress in development KA and Trade marketing team. Achieved historical maximum shares in Modern Trade and KAI (ACNielsen, Sep 2010). Significant improvements in efficiencies for sales head and CAPEX.

Sales Director

SABMiller Russia

2001 - 2009 · 8 yrs

Responsible for all commercial operation within SABMiller range of products in Russia, Was the project Leader of Integration team for newly acquired Vlad-Pivo Brewery. Member of Top Leadership team. Lead the multifunctional teams in Off-trade, On-Trade (HoReCa) and National KA channels, supported by Trade Marketing and Sales Development managers.

Regional/Divisional Sales Director

SABMiller

2001-10 - 2008-8 · 6 yrs 11 mos

Moscow, Russian Federation

Started with SAB in Oct 2001 as Regional Sales Director responsible for off-trade sales in Moscow Region. Implemented various innovations in commercial processes, which moves SAB business in dedicated region from 7% to 18% value share within only 24 months. Has been promoted cons to Divisional Sales Director, and afterall to national Sales Direcor Off-trade, responsible for 80% of company sales.

Area Sales Manager

Mars

2000-3 - 2001-8 · 1 yr 6 mos

Urals

Was responsible for sales of Mars ambient products in Sverdlovskaya obl.

Sales Trainer

Mars

1998-4 - 2000-4 · 2 yrs 1 mo

Stupino, Moscow

Responsible for development and delivering class training cources and field follow-up for overall Mars CIS sales employees. Experienced in Selling skills, Merchendising, Train the TrainesKAM, Negotiations, Management Principles, Business simulations and other business courses