Denis de Moraes

● Responsible for the strategic management of sales operations and new business development throughout the national territory; ● Conducting strategic sales planning, ensuring its implementation in line with corporate guidelines; ● Supervision and restructuring of the external sales team and distribution channels; ● Coordination of the sales and marketing team, focused on achieving corporate goals and objectives. ● Implementation and management of OKR (Objectives and Key Results) principles for strategic guidance; ● Use of Performance Management (GPD) methodologies and CRM implementation to optimize the sales funnel; ● Responsible for the strategic recruitment of new external sales employees, sales representatives and distributors. ● Organization and participation in events, fairs, workshops, seminars and training aimed at business growth. ● Continuous focus on the technical and commercial team training aiming at consistent results, promoting the employees’ professional growth; ● HR management and other operational teams; ● Preparation of management reports, monitoring of KPIs and provision of subsidies to support strategic decision-making, conducting regular performance evaluations to identify areas for improvement and recognize the employees’ strengths. Main results: (1) Complete restructuring of the sales team. (2) Comprehensive transformation of indirect sales channels. (3) Tripling revenues between 2017 and 2022. (4) Tripling of the number of employees during the period. (5) Average annual growth of 22% from 2017 to 2022. (6) Decentralization of administrative and distribution operations, services and training.

● Responsible for people management, as well as training and development of a high-performance team, monitoring and directing activities, to contribute to objective work aligned with the business strategy, increasing the employees’ professional growth; ● Expertise in strategic sales management and new business development throughout the LATAM region; ● Recruitment process supervision of new external sales employees, sales representatives and distributors; ● Efficient restructuring of the external sales team and distribution channels to maximize efficiency and results; ● Coordination and facilitation of the sales and marketing team to achieve organizational goals and objectives, fostering a culture of constant feedback to support the continuous improvement of employees' skills and competencies; ● Implementation and management of CRM to optimize the sales funnel and increase commercial effectiveness; ● Organization and active participation in events, fairs, workshops, seminars and strategic training to foster market growth; ● Preparation of management reports and monitoring of KPIs, presenting results to the executive management to support strategic decision-making. Main results: (1) Idealization of the region's growth plan. (2) Complete sales team restructuring. (3) Average growth of 20% in 2021 to 2022.

● Engaged in the division of team responsibilities, aiming at prioritizing tasks and dividing processes, in order to ensure productivity and employees’ professional development; ● Strategic sales planning, implementation and execution aligned with the company's guidelines; ● Integrated management of the sales and marketing team, working as a facilitator for the achievement of goals and objectives; ● Implementation and administration of CRM to optimize the sales funnel and follow up leads; ● Responsible for the delivery of all management reports and monthly presentations within the deadlines stipulated by the company. Main results: (1) Complete restructuring of the sales team and indirect sales channels. (2) Tripling revenues from 2017 to 2022. (3) Tripling the number of employees from 2017 to 2022. (4) Average growth of 22% per year from 2017 to 2022. (5) Decentralization of the administrative office and distribution center, including services and training.

● Exploration, sales and development of new business in the water treatment segment; ● Technical support, training for sales staff, representatives and distributors to advance the water treatment market; ● Definition of target markets, applications, sub-applications, products and solutions; ● Execution of the new products and applications launch, participation in fairs, workshops, advertisements in magazines, technical articles and events; ● Primary dialogue in Brazil between the segment team in Germany and Brazil. Main results: (1) Implementation of the brand in the water treatment segment. (2) Significant sales growth in the segment.

● Exploration, sale and development of new businesses in the State of São Paulo; ● Responsible for the growth of sales in key customers, within the company’ strategic sectors; ● Development of new applications and generation of commercial demands; ● Improvement in relationships with key and corporate customers to increase the company's opportunity funnel; ● Implementation and execution of a strategy to expand sales and increase market share; ● Direct sales execution, promotion of the brand and lines of process valves and instrumentation.