Dena Williams

Leading brand experiences at the intersection of campaign, experiential, and digital storytelling. Creative Direction & Brand Campaigns • Lead integrated brand creative across web, social, email, motion, and experiential environments, translating marketing strategy into scalable visual systems. • Collaborate cross-functionally with marketing, product, and production teams to evolve brand storytelling and ensure cohesive execution across channels. • Designed growth-driven creative that increased engagement and strengthened brand recognition across digital platforms. • Under my creative direction, YKK received four “Show Stopper Awards,” recognizing innovation in brand presentation and experiential design. • Partner with fashion brands and external collaborators to develop co-branded campaigns and strategic sponsorship initiatives. Experiential Brand & Event Design • Lead creative development of immersive brand environments that extend brand storytelling beyond traditional marketing into experiential spaces. • Manage large-scale creative initiatives from concept through execution, including art direction, vendor collaboration, production oversight, and on-site installations. • Design integrated campaign ecosystems supporting product launches, combining physical experiences with digital marketing touchpoints. • Build cohesive event narratives through environmental design, motion graphics, and supporting digital assets that reinforce brand identity.

Lead brand strategy and creative direction for entrepreneurs, beauty brands, and growing businesses, helping translate vision into cohesive visual systems and scalable brand experiences. My work focuses on concept-driven design that connects storytelling, marketing, and brand growth across digital, experiential, and product-driven campaigns. Brand Strategy & Creative Direction • Spearhead brand identity development from positioning through execution, building visual languages that extend across campaigns, packaging, web, and social platforms. • Partner with founders and organizations to shape brand narratives, elevate creative direction, and align design with long-term business goals. • Lead concept development for editorial-style campaigns, including mood boards, art direction, typography systems, and color strategy. Campaigns & Cross-Channel Creative • Design integrated brand experiences spanning logos, product packaging, landing pages, email marketing, digital advertising, and social content. • Develop storytelling-driven creative that strengthens brand recognition and builds meaningful audience connection across platforms. • Create scalable design systems that allow brands to grow while maintaining cohesive visual identity. Brand Consulting & Large-Scale Initiatives • Provide strategic brand consulting for entrepreneurs, small businesses, and nonprofits, guiding brand reinvention and multi-channel marketing initiatives. • Build presentation-ready creative frameworks for larger editorial and promotional campaigns, translating abstract ideas into polished visual narratives.

Served as lead graphic designer responsible for developing and executing business communication and marketing materials that supported internal and external brand initiatives. Served as a brand consultant for business stakeholders and high-profile clients, providing guidance on visual identity, messaging alignment, and campaign consistency. Managed large-scale graphic design and web development projects from concept through delivery, coordinating timelines, creative execution, and cross-functional collaboration. Maintained strong client and vendor relationships while overseeing project workflows, invoicing, and production processes to ensure efficient and high-quality outcomes.