Diego de Miguel

Head of Projects, BI and Analytics @ MasOrange

About

I am a senior telecoms executive with over 25 years of global experience leading operational excellence, digital transformation, and data-driven strategy across Europe, the Middle East, and Africa. With a foundation in engineering and strategy consulting, I bring a rare combination of analytical rigor and execution discipline—enabling sustainable value creation at scale. Currently serving as Director of Projects, Business Intelligence & Analytics at MasOrange, I lead company-wide transformation programs, customer operations optimization, and the deployment of advanced analytics and AI in strategic decision-making. I have previously held senior leadership roles at Grupo MasMovil, Oliver Wyman, and Delta Partners—driving growth, profitability, and operational resilience across competitive and converging markets. My executive value proposition: Board-level experience managing transformation programs with P&L impact Track record of leading post-merger integration, synergy capture, and operational turnaround Deep expertise in customer experience, performance management, and digital enablement Trusted advisor to C-suite leaders across functions and geographies Multilingual (English, Spanish, French), with strong cross-cultural leadership skills With an MBA from IESE and London Business School, and a strong telecoms engineering background, I bring both strategic foresight and operational depth to every mandate.

Country

Spain

City

Greater Madrid Metropolitan Area

Industry

Telecommunications

Skill

MLOps, GenAi, Big Data, Operations Management, General Management, Customer Experience, Analytical Skills, Artificial Intelligence (AI), Strategy Implementation, Financial Literacy, Strategic Vision, Financial Transactions, Strategy Consulting, Corporate Strategy, Telecommunications, Business Strategy, Management Consulting, Strategy, Project Management, Business Planning

Experience

Head of Projects, BI and Analytics

MasOrange

2024-4 - Present · 2 yrs 6 mos

Madrid, Community of Madrid, Spain

The customer operations area at MasOrange handles all after sales needs from our customers. We strive to provide best in class customer service. We aim to raise the bar (not just compared with our competitors in the telco industry), and exceed our customers' expectations.

Head of Analysis, Reporting and Vendor Management

Grupo MASMOVIL

2022-1 - 2024-3 · 2 yrs 3 mos

Alcobendas, Community of Madrid, Spain

We support the after-sales customer operations for all group's brands ensuring the highest efficiency and customer experience standards. We operate the process end to end from root cause analysis and idea generation to vendor performance and cost control

Head of Customer Experience Analytics

Grupo MASMOVIL

2019-1 - 2021-12 · 3 yrs

Alcobendas, Community of Madrid, Spain

Our goal is to propel our customer experience (and their satisfaction) to a leading position in the European market. We intend to do that with superior processes, superior tecnology and superior understanding of our customers' needs and preferences. My task is to lead a data driven formulation of those customer needs and preferences to infrom and prioritize our efforts.

Head of Digital Transformation

Grupo MASMOVIL

2017-10 - 2018-12 · 1 yr 3 mos

Madrid Area, Spain

At MásMóvil we are building a true digital operator and challenger in the Spanish market. We strive for innovative, differentating and superior digital customer experience as one of our core competitive advantages. My mandate is to ensure that business needs and ambitions lead and inform our technology transformation.

Partner

Oliver Wyman

2005-9 - 2017-10 · 12 yrs 2 mos

Barcelona (Spain), Dubai (UAE)

Business development, intellectual capital generation, client value delivery. Member of the Communications Media and Technology practice. I have run multiple projects for top tier clients in the areas of investment management, operational improvement and commercial effectiveness. OW runs management consulting projects that deliver value to clients. OW aspires to generate positive, lasting impact.

Principal (Associate Partner)

FTI Consulting

2010-2 - 2011-6 · 1 yr 5 mos

Dubai, United Arab Emirates

Senior Manager Network Deployment

Interoute

2002-6 - 2003-9 · 1 yr 4 mos

Brussels Area, Belgium

In charge of all network installation, commissioning and bring into service tasks. Handled in house all technical and project management tasks for transmission and IP technologies.

NOC engineer through Engineering Support Manager

Ebone

1998-6 - 2002-6 · 4 yrs 1 mo

Brussels Area, Belgium

Led the technical support team for the European network operations center. Resolved all technical incidences in third line of support, handled vendor relations.