Demetris B.

**Product Launches:** - Execute impactful product launches with strategic messaging, collateral creation, communications, and enablement. - Lead product launch planning and coordinate all activities. - Guide the cross-functional product launch team, collaborating with Product Management and Sales. **Product Messaging and Positioning:** - Craft customer-centric messaging and positioning. - Develop partner sales training for high-impact results. **Sales & Channel Training:** - Create and deliver essential sales and channel training materials. - Cover industry trends, product value propositions, customer use cases, and competitive positioning. **Subject Matter Expert:** - Provide product training and tradeshow presentations for SASE Cloud platforms. - Support marketing programs, partners, and sales teams. **Go-to-Market:** - Drive the go-to-market strategy, planning, and execution for the Cato SASE Cloud platform. - Support awareness, market share, and revenue growth objectives. - Deliver product briefings, tradeshow presentations, and press and analyst presentations. **Sales Tools:** - Develop and deliver high-impact sales tools, including white papers, presentations, product demos, datasheets, ROI calculators, and videos. **Competitive Intelligence:** - Conduct competitor research to understand overall strategies. - Develop counter-positioning strategies, highlighting key Cato competitive advantages.

I invest in global real estate and small business ventures.

Founded a small advisory services firm that focused on small companies and mentoring and advising early-stage start-ups.  Risk management, data privacy, and cyber-crisis planning.  Mentored early-stage tech start-ups in Singapore, guiding them in developing their GTM strategies

 Messaging, positioning and collateral development, working with APAC country teams for localization.  Launched new products and developed regional GTM strategies to promote these in APAC.  EBC presenter to key customers, analysts and media.  CxO engagement on Cyber risk mitigation challenges and strategies.  Promoted thought leadership and evangelism of our cloud security strategies throughout APAC.  Aligned sales, marketing and product initiatives to influence business outcomes.  Coached and mentored junior members in the region.

 New product introduction and pre-sales engagements in Asia for Mobile Security Solutions  Content development, messaging & positioning, roadmap discussions.  Go-to-Market planning and business development for mobile security solutions.  Sales training, channel enablement, product strategy and KPI planning in the region.  Solution evangelism to build thought leadership around mobile security solutions.

Post-acquisition of Teros, I was responsible for leading a team of global security product specialists and driving product adoption and growth of the Application FW product.

I managed a global team of Security Systems Engineers, helping the company gain customers and grow revenue, leading to acquisition by Citrix.