Delaney Kline

SEO Manager Duties: • Define and move success metrics and other analytics to gauge SEO and client revenue health. • Owner of keyword strategies for over 25 clients, and translate this at an execution level for on-site content and blogs for clients in industries ranging from senior care to forensic engineering. • Conduct studies to create data-driven content that converts to backlinks for clients. • Expert in technical SEO optimizations. • Expert in SEMrush and Moz. • Provide monthly analytics reports using Google Analytics, Pixel, SEMrush, Agency Analytics, & Hootsuite Analytics Digital Marketing Management: • Research, strategize, pitch, and implement digital strategies to help clients meet their specific goals. • Execute those action items on time and on budget according to the proposed SOW. • Responsibilities include but are not limited to account management, budget management, email marketing, graphic and content creation, SEO writing, backend website management, traditional PR, traditional advertisement, and social media management. PPC Account Manager Duties: • Work closely with clients to define goals and branded ad copy for successful, conversion-driven campaigns. • Optimize ads and maintain budget for 50+ clients. • Refined ad messaging and creatives to convert leads. • Expert in Tag Manager & Search Console. • Expert in Google Ads, Analytics, Merchant Center, and Partners. Social Media Strategist Duties: • Develop branded content calendars for clients. • Create and design social media content. • Work with influencers and local personalities to build brand awareness. • Track, measure, and analyze website and digital marketing campaign data to make informed PPC decisions that support clients' business initiatives. • Provide monthly analytics reports using Google Analytics, Pixel, & Hootsuite Analytics • Expert in Facebook Business Manager and Pixel.

• Increase brand exposure by developing top-tier marketing relationships to place large-scale campaigns and industry knowledge posts • Assist in executing thought leadership posts based on company research to secure industry columns • Spearhead traditional brand promotions • Spearhead podcast promotion strategy • Establish and implement content amplification strategy • Ownership over Fractl's social channels • Ownership over amplifying Fractl's marketing research

• Increase lead flow through prospecting and nurturing cold leads: ownership over soliciting new business • Develop and own quarterly contributions to industry column(s)

Senior Media Relations Strategist at Fractl, a full-service digital marketing agency based in the U.S. and U.K. that specializes in content marketing, search engine optimization, public relations and content creation; Client list ranges from start-up to Fortune 100 companies • Conduct outreach with top-tier publications across several verticals • Secure an average of 1-2 placements per week with national publishers, including USA Today, Business Insider, Washington Post, NBC News, Forbes and more. • Develop and execute media strategies and pitch plans

Worked as a OT/Substitute teacher at the University of Florida's Baby Gator, which is a research and developmental care center.