Dejana Bubanja

Sponsorship Lead – Global Partnerships @ Etihad

About

Results-driven Sponsorship Manager with 10+ years at Etihad Airways, shaping global partnerships and delivering high-impact activations. Proven success across flagship events like the Abu Dhabi Grand Prix, Dubai Airshow, international Airshows, and transformative partnerships with Chennai Super Kings, Girona FC, Badminton World Federation, EuroLeague Basketball and McLaren Mastercard Formula 1. Skilled in negotiation, stakeholder management, and cross-cultural collaboration, I bring together diverse partners to create activations that inspire audiences, elevate brands, and deliver measurable impact. Recognised for aligning every initiative with Etihad’s values of excellence, hospitality, and innovation. Thrives in dynamic, multicultural environments building trust, navigating complexity, and turning bold ideas into results.

Country

United Arab Emirates

City

Abu Dhabi

Industry

Airlines/Aviation

Skill

Sports Management, Influencer Marketing, Celebrity Management, Sponsorship Relations, Sponsorship Activation, Sponsorship Development, Strategic Thinking, Relationship Building, Project Management, Organization Skills, Safety and Emergency Procedures, Leadership, Customer Service, Guest Experience, Problem Solving, Emotional Intelligence, Interpersonal Skills, Financial Reporting, Cost Management, Inventory Management

Experience

Sponsorship Lead – Global Partnerships

Etihad

2026-5 - Present · 5 mos

Sponsorship Manager

Etihad

2024-2 - 2026-5 · 2 yrs 4 mos

Abu Dhabi Emirate, United Arab Emirates

Sponsorship Officer

Etihad

2022-8 - 2024-1 · 1 yr 6 mos

Abu Dhabi Emirate, United Arab Emirates

Successfully executed high-value sponsorship events and exhibitions: - Abu Dhabi Grand Prix Formula 1 - Abu Dhabi Air Expo - Dubai Airshow - Arabian Travel Market - Abu Dhabi Sustainability Week Saved up to 3 million USD annually through strategic negotiations, optimizing budget allocation, and maximizing cost efficiencies. Expert in leveraging all contractual benefits to their fullest potential, ensuring optimal return on investment for sponsorships. Promoted company brands across multiple marketing assets and events while adhering to organizational brand and identity guidelines. Managed celebrities and influencers to enhance brand visibility and engagement, fostering impactful partnerships and driving brand recognition. Committed to driving results and elevating brand presence through strategic sponsorship initiatives and effective relationship management.