Deja Futrell

→ Grew e-commerce revenue 3.2x (+220% YoY) in 12 months by leading end-to-end digital strategy across acquisition, retention, merchandising, and site optimization → Lead a 6-person cross-functional team, Assistant E-Commerce Manager, Warehouse Manager, Web Developer, two Digital Production Artists, and Email/SMS Designer → Drove omnichannel expansion by launching TikTok Shop, Amazon, Temu, and Shop App alongside Shopify Plus; combined channels now contribute 35% of total revenue, with TikTok Shop as the #2 sales channel → Own $10K/month paid media across Meta, Google, Amazon, and TikTok Ads at a blended 2.5–3.3x ROAS → Scaled email marketing from 80K to 140K subscribers (75% growth), driving 18% of total revenue with a 47.11% open rate and 4.96% click rate — significantly above industry benchmarks → Maintain P&L oversight, partnering with finance and merchandising on margin, promotional cadence, and channel mix → Direct SEO/SEM strategy, build executive-level reporting in GA4, and lead influencer/creator partnerships for brand awareness and acquisition Tools: Shopify Plus, Klaviyo, Meta Ads Manager, Google Ads, TikTok Ads, Amazon Seller Central, GA4, Looker

→ Built the brand end-to-end, including identity, packaging, Shopify storefront, sourcing relationships with Nicaraguan growers, and a full product line spanning whole bean coffee, K-cups, ready-to-drink cold brew, and merch. → Grew Instagram to 5,000+ followers in under 6 months through organic content and brand storytelling — without paid social spend — building cultural foundation for direct-to-consumer demand. → Expanded into multi-channel distribution within the first 10 months: DTC e-commerce via Shopify B2B wholesale through store partnerships. DoorDash Marketplace → Managing the full CPG product development cycle from formulation and packaging design through wholesale distribution. → Represented the brand at events, gathering customer feedback, validating retail demand, and building industry relationships.

→ Monitored key performance indicators (KPIs) for client campaigns, tracking progress and recommending improvements. → Conducted in-depth keyword research and on-page SEO optimization, enhancing website rankings in search engine results pages (SERPs). → Developed and executed digital marketing strategies within $10,000+ monthly budgets, increasing organic traffic and lead conversions. → Managed A/B testing on landing pages and ad creatives to boost conversion rates and reduce bounce rates. → Created and implemented a social media content calendar, achieving 37% increase in engagement and 25% growth in followers. → Assisted in crafting comprehensive digital marketing strategies for a diverse client portfolio, ensuring tailored approaches.

→ Executed seasonal business strategies across product development, assortment planning, and promotional initiatives to support revenue and brand objectives. → Developed and supported seasonal merchandising strategies to improve product visibility, sell-through, and in-store presentation. → Collaborated cross-functionally with planning, allocation, design, and production teams to ensure aligned assortments and an optimized customer experience. → Built and maintained strong wholesale partnerships with Macy’s, Bloomingdale’s, Dillard’s, and Lord & Taylor, supporting trend-forward product placement and account growth. → Analyzed and distributed detailed sales, order, and cost reports, providing insights to internal stakeholders to inform buying and planning decisions. → Partnered closely with visual merchandising teams to ensure cohesive, on-brand product presentation across retail environments.

→ Drove strong sales performance through trend analysis, vendor collaboration, and assortment support, contributing to high-revenue categories. → Analyzed store-level buying trends and sell-through to optimize inventory levels and maximize sales opportunities. → Partnered closely with Buyers to manage open-to-buy (OTB) and receipt flow, supporting inventory efficiency and margin goals. → Built strong cross-functional relationships with vendors, market teams, and distribution centers to ensure timely execution and alignment. → Produced and distributed weekly performance reports across all departments, including online exclusives and activewear. → Created and maintained analytical spreadsheets and reporting tools to support buying decisions and business reviews. → Reviewed and confirmed purchase orders, ensuring accuracy against specifications while assisting with price negotiations. → Managed promotional recaps, compiling and formatting performance data for planners and leadership review.

• Lead a successful and competitive working environment with my team when dealing with sales and customer service feedback. • Assisted in the store openings for new Ray Ban concept stores and pop-ups. • Acquired product knowledge in optical, sun and RX lenses that helped me utilize proper communication, leadership, and creativity to achieve company objectives and a thriving working environment.

• Recruited, hired, and trained in the Chicago land area. • Analyzed financial performance to increase store profitability and meet company sales objectives. • Communicated vital feedback and reports surrounding inventory needs to HQ in Germany. • Optimized community networking to support a new brand in the US market. • Analyzed customer shopping patterns to reduce shrink and increase profitability. • Created company standardized tools utilizing excel. • Led in merchandising, mapping of store layout, planning and execution of visual standards. • Oversaw daily, weekly, and monthly operational tasks. • Responsible for creating store marketing initiatives and signage to support company.

• Assisted in operational workflow and completion of tasks. • Led the team by consistently exceeding SPH goals. • Built professional connections to ensure client satisfaction and customer service accountability. • Became a product knowledge specialist and styled both female & male clients to best represent the brand at public events.

• Led a successful, customer service-oriented team and met short term and long-term goals by creating actionable plans. • Recruited, interviewed, and trained new staff members. Organized and executed individual, staff, and operational workflow. • Maintained a healthy clientele database and communicated upcoming events and promotions. • Worked one on one with VIP clients to achieve new wardrobe goals. • Conducted frequent leadership meetings to organize priorities and expectations. • Maintained visual merchandise according to company standards. • Utilized social networking to create excitement around product and profiles.