Deirdre Massaro

• Led design and implementation of a suite of health-related tools optimized for 100k+ daily visitors, driving a 3–6% conversion rate based on purchases and key user actions. • Built and maintained high-traffic applications that scaled to 4× normal user volume during Super Bowl campaigns, ensuring performance and reliability under peak national exposure. • Collaborated effectively with backend engineers and quality engineers to deliver robust and scalable solutions that meet SEO and user experience requirements. • Created responsive and user-friendly interfaces using React, HTML5, JavaScript, and CSS3/SASS, ensuring optimal user experience across devices. • Partnered with product managers and data scientists to analyze SEO performance data and user behavior, using insights to iterate on product features and enhance discoverability. • Participated in code reviews and mentored junior developers, fostering a culture of quality, collaboration, and continuous improvement within the engineering team

• Led development and operational efforts for Retool’s web presence, building performant, reliable, and maintainable solutions across retool.com, internal tools, and more utilizing React, Next.js, GraphQL, TypeScript, Tailwind CSS, and Framer Motion. • Partnered closely with the design team to implement responsive and intuitive UI and UX designs including the redesign of Retool's blog. • Established and maintained a design system for Retool’s web presence while ensuring accessibility for diverse user groups. • Collaborated with the marketing and growth teams to shape our content infrastructure, optimize relevance for our technical audience, and integrate with the tools that power Retool’s go-to-market plans. • Managed and mentored junior developers, fostering a collaborative and growth-oriented environment. • Engaged in prototyping and iterative testing to enhance user experience and utilizing tools such as Launch Darkly.

• Worked extensively within a modern React app that leverages styled components, storybook, and cypress integration tests. • Led the redesign of a customer-facing application, resulting in a 20% increase in user engagement and satisfaction. • Advanced internal frontend codebase by improving existing patterns and utilizing modern usage of React (hooks, context API, functional components, TypeScript, Formik, Styled Components, etc.) • Added features to existing functionality, maintained legacy code with bug fixes, and developed interfaces from designs and functional specifications of varying definition. • Worked closely with other engineers and the design and product teams to deliver a beautiful, world-class product.

• Developed single page React applications to migrate over from our large monolithic .NET public-facing website. • Worked with engineering team to support and evolve Leafly.com with server side, API, and client side development. • Assisted with development of the first legal cannabis pickup web application using React, CSS, HTML, JavaScript, Webpack, Node.js, and JSON. • Collaborated with product and design team to establish a standard page layout grid for pixel-perfect mobile and desktop web experiences. Languages: JavaScript, Python, CSS, HTML Frameworks: NextJS, .NET Other Skills: Elasticsearch, React, Zeplin

• Designed and developed effective landing pages for major AWS events using JavaScript, HTML, and CSS, driving higher conversion rates through visually appealing and user-friendly designs. • Performed A/B tests on landing pages to analyze and optimize performance, resulting in improved user engagement and increased event registrations. • Coded responsive email templates for Marketo users within the AWS organization, ensuring consistency with brand guidelines and enhancing email marketing campaigns. • Conducted extensive testing on email templates to guarantee usability and readability across all major browsers and platforms, ensuring a seamless experience for all recipients. • Collaborated with marketing and design teams to align web and email assets with campaign goals, contributing to a cohesive and effective marketing strategy.

I developed front and back-end interfaces for custom content management systems, a mobile application, HTML/CSS/Javascript buildkits, and was responsible for the site management of various clients across +100 markets around the world. I also built functional prototypes using modern HTML, CSS, and Javascript for usability testing of new applications. Along with these responsibilities, I created press releases, website content, blogs and social media channels, and translated German and English content for various media outlets.

• Developed and maintained responsive web applications using JavaScript, HTML, and CSS for an insurance company, ensuring seamless user experience for clients submitting and tracking insurance claims. • Integrated APIs to streamline data flow between the front-end and back-end systems, ensuring real-time updates and accuracy of claim information. • Conducted regular usability testing and gathered user feedback to continuously improve the claims submission process, resulting in a 25% reduction in user-reported issues.

Graduated Magna Cum Laude