Defne Başbakkal

•Developing and implementing comprehensive digital marketing strategies. •Tracking and analyzing the performance of digital marketing campaigns to optimize results. •Managing campaign performance metrics and adjusting strategies as necessary. •Collaborating with celebrities and influencers for PR purposes and digital partnerships. •Conducting and overseeing photoshoots for social media and launch campaigns. •Organizing and coordinating global marketing events in alignment with brand strategy. •Managing digital marketing activities for distributors to ensure brand consistency. •Overseeing the management of all social media accounts, ensuring content aligns with brand values and aesthetics. •Writing and providing content for editorial works in magazines, enhancing brand visibility and engagement.

• Creating and implementing advocacy strategy for Elseve and Excellence by using all relevant channels • Working closely with E-Com to achieve a conversion centric approach • Deciding on which influencers to work with for boosting campaigns with a data driven approach • Working with our partner agency to manage influencer partnerships • Making PR and seeding packages • Taking part on deciding the name, packaging and claim of upcoming products • Managing the advocacy budget

•Implementing and testing different strategies to maximize sales of the affiliate channels, in line with KPI’s • Building agency network and managing day to day operations of our affiliate partners • Managing influencer-brand collaborations • Working closely with sales department to decide on the products and campaigns to promote • Following industry trends and analyzing competitors activities, taking the necessary actions • Coordinating coupon deals with different categories to increase engagement and sales • Analyzing and reporting the sales derived from the affiliate channels • Determining the monthly costs of affiliate channels and managing the budget

•Creating holistic marketing strategies in line with the goal and needs of brands from different industries using effective performance marketing channels and on-site marketing implementation. •Following up, analyzing, and reporting the daily performance while tracking and evaluating KPIs of marketing campaigns and determining necessary adjustments with a data-driven approach •Conducting User Experience audits •Creating Media Buying Plan to maximize goals of brands

Created social media strategy and developed content for a new startup of N11 called Giybi, a clothing online retail store; identified various suppliers and helped to decide which producers to work with for production of Giybi; Developed strategy to boost sales and increase customer satisfaction of Market11, online supermarket of N11