Deepthi Raghunath

●Leading the digital media strategy for our clients & responsible for oversight of wider team performance. ●Management & development of multiple account executives & junior management. ●Involved in new business pitches, including research, planning and presentation.

●Placement creation in campaign framework. ●Traffic sheet creation. ●Prisma campaign creation actualization and reconciliation. ●End to end campaign creation, optimization and reporting in TTD for the Display, Video, DOOH and CTV campaigns. ●Worked on Awareness, conversion and consideration campaigns. ●Worked on ROAS, DPVR, Reach and different KPI’s campaigns. ●Responsible for search UAC and YouTube campaign set up, optimization in google ads. ●Exporting the reports from tableau working on impression and spend report, Wrap up report. ●Initiated mentoring programs to support employee development and succession planning. ●Consistently meeting or exceeding project targets. Established clear performance metrics for each role, clarifying expectations and facilitating objective assessments. ●Managed cross-functional teams in high-pressure environments. ●Developed and implemented strict campaign schedules, carefully built around strategic brand awareness growth. ●Worked on the case studies for a few campaigns. ●Responsible for developing and maintaining our strong search offering. ●Leading the digital media strategy for our clients & responsible for oversight of wider team performance. ●Management & development of multiple account executives & junior management. ●Involved in new business pitches, including research, planning and presentation. ●Delivery of market-leading paid search strategies. ●Ensure all performance strategies are seamlessly integrated with other areas of specialism. ●Mentoring and giving training for the junior analyst. Preparing SOP for all the tasks performed and maintaining process documents. ●Responsible for managing team members all the metrics and performance.

●Campaign set up using Amazon DSP platform. ●Forecasting and booking, audience and segment creation using Amazon DSP platform. ●Providing screenshots for the Ads running for the particular advertiser in Amazon websites. ●Updating ASINs for tracking purposes. ●Providing 3P DAR reports. ●Optimization like adjusting the day partying, changing frequency cap and actualizing the budgets for the delivering lines. ●Making any changes for the delivering lines without altering the initial set up. ●Working on screenshots. ●Reporting using DCM and Amazon DSP platforms. ●Custom Audience Segment creation in Amazon DSP.

●Trafficking campaign, line items, creatives. ●Performing campaign optimization. ●Sending Daily reports for clients like blacklisting, whitelisting. Maintaining Process document & updates and Sending MOM of meeting. ●Screenshots. ●Prisma campaign creation actualization and reconciliation. ●Managed cross-functional teams in high-pressure environments. ●Trafficking campaigns for regions like US, EMEA, APAC & etc. ●Schedule and book ad campaigns using IO and pricing documents. ●Trafficking with Creative's using ad serving tools DataXu, DCM, Triple lift (Native Ads), 4C QA (Social campaign). ●Performing both pre-launch and post launch QA for the campaigns trafficked by clients. ●Pulling reports from DataXu UI to check the performance of the campaign and perform blacklisting of domains which are serving more impressions and less clicks. ●Providing training to new people and updates to existing team. ●Campaign Setup using DV360. ●Have done basic optimization for DV360 campaigns. ●Campaign and placement creation using DCM tool. ●Creative and Ad creation using DCM tool. ●Daily and weekly reporting using the DCM tool. ●Campaign and Ad group creation using TTD platforms. ●Creative upload in DataXu, Amazon DSP, DV360 and TTD platforms. ●Floodlight tag creation in DCM.