Deepali Agarwal

• Implementing AI-powered segmentation models to identify high-value and at-risk users for personalized retention campaigns. • Using AI tools to generate campaign content, creatives, and WhatsApp/PUSH message variations to speed up testing. • Leveraging predictive analytics to optimise churn-prediction journeys and improve user lifetime value. • Using AI for automating customer lifecycle workflows, reducing manual effort and increasing campaign efficiency. • Building and optimizing key customer journeys for onboarding and reactivation. • Developing and managing a CRM test-and-learn pipeline across multiple channels including WhatsApp, push notification, email & SMS. • Managing campaigns end-to-end, including ideation, execution, analysis and optimization. • Maintain and publish dashboards/reports at a channel, cohort, or campaign level. • Analytically using data to define, build and maintain segments. • Developing and implementing new CRM automation and personalization solutions. • Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. • Continuously look for optimizations and new ideas to develop engagement marketing opportunities • Should know about AB testing for campaign Level.

● Working in Notifyvisitors competitor of Webengage, Clevertap, Wingify. ● Managing Multichannel Marketing Automation Campaigns Emails, SMS, Push Notifications, Onsite NPS, Banners and More. ● Working on Automated Retention Campaigns, Offers Campaigns, Welcome Series and More. ● Managing Campaign of Enterprise Level Clients Axis Bank, Hamleys, Mothercare, Steve Madden, West Elm, Portico, Edamamma, MenMoms, Superdry and Club Mahindra, CEAT and 25+ Other Clients. ● Managing Weekly / Monthly Campaign Report using Google analytics. Notifyvisitors.com (Retention, Acquisition & Marketing Automation) ● Develop business architecture using requirements such as scope, processes, alternatives, and risks. ● Worked with Axis Bank, Hamleys, Mothercare, Steve Madden, West Elm, Portico, Edamamma, MenMoms, Superdry and Club Mahindra, CEAT and 25+ Other Clients. ● Execute and manage client onsite digital campaigns via different communication channels Push Notifications, Email, SMS, Onsite Banners, NPS and more. ● Design and Manage Ecommerce user Journey campaign for better User Retention. ● Conduct 5+ levels of testing including functional, regression, user acceptance, integration, and performance to verify the client’s needs are met. ● Communicate client’s business requirements by constructing easy- to-understand data and process models ● Draft and maintain business requirements and align them with functional and technical requirements.

● Clarify customer doubts, probe for and confirm understanding of requirements or issues. ● Responsible for Client relationship, Client handling, Client Retention, Up-selling and Client Management. ● Retaining and renewing customers as well as maximizing the revenue while up selling. ● Able to build relation with client and capable to manage clients. ● Meet customer requirements through first - contact resolution. ● Confirm customer understanding of the solution and provide additional customer education as needed. ● Solving customer's issue over a call. ● Experience in client handling and service selling. ● Maximizing revenues by overachieving targets.