Deepak Salunke

Managed administrative operations for Head Office and branch locations Coordinated with internal teams and vendors for smooth day-to-day operations Oversaw facility management, vendor coordination, and compliance requirements Ensured timely execution of operational and support activities across locations

🔹 ATL (Above The Line) Supported national campaigns and product launches with brand-aligned execution Coordinated creative development for brand communication across platforms Managed product shoots ensuring premium and consistent brand output 🔹 BTL (Below The Line) Led BTL marketing and retail activation strategy across multiple regions Executed in-store branding, POSM deployment, and visibility initiatives Managed fixture planning and in-shop branding execution across retail outlets Drove festive activations, promotions, and engagement programs Ensured brand governance, audits, and compliance across all retail touchpoints Conducted market research to support campaign planning and execution 🔹 Digital Marketing Led creative development for digital platforms aligned with brand guidelines Managed social media support (Instagram, Facebook, LinkedIn) for dealers and partners Created and shared digital marketing assets to enhance partner visibility 🔹 Business Partners & Sales Enablement Drove dealer and distributor engagement programs to strengthen market presence Delivered sales team training on branding, product communication, and visibility standards Collaborated closely with sales teams to improve footfall, visibility, and conversions 🔹 Operations & Management Handled agency management, including briefing, execution, and performance tracking Managed marketing budgets and ensured effective ROI on activations Oversaw visual merchandising and store experience standardization Managed material tracking and inventory for branding elements

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Led BTL marketing and retail activation initiatives across multiple locations. Managed branding execution, POSM deployment, and vendor coordination. Handled visual merchandising and in-store experience enhancements. Managed material tracking and inventory for marketing and branding elements. Coordinated with sales teams to drive footfall and improve conversions. Planned and executed campaigns aligned with business objectives. Handled national-level projects to enhance brand visibility across markets. Drove festive innovations and special campaign activations. Worked on benchmark projects to set standards for retail branding and execution.

Managed in-store branding and visual merchandising across retail outlets & Retail audits. Executed BTL activities, promotions, and product launches. Coordinated with dealers and distributors for brand visibility. Ensured POSM implementation and brand guideline compliance. Handled material tracking and inventory management for branding elements. Supported the sales team to drive footfall and conversions.