Deepak Pathak

- Set & achieve the Sales targets for all regions across India - Develop & manage key accounts and key customer retention. - Provide technical / marketing support to the Zonal Sales team & Channel Partners. - Manage the entire product launch - lab to bulk, supervise plant trials for consistent performance, compliance & marketing tools. - Identify Product gaps / Industry gaps & undertake feasible long term projects in partnership with the Product Innovation team to work out a solution. - To lead planned information on market / market segments, development of market / marketing systems and monitor and control all over the Zone. - To focus attention on effective margins & profitability of the company by controlling pricing policy & leakages in margins by any means & special prices to be offered only for big volumes. - To review all market activity reports & derive a strategy for further improvement jointly with concerned executive/ Area Manager/Zonal Head

- To systematically pursue and deliver business plan target for Central Zone. - To carry out market development and technical promotion of company's product by taking trials and act as a vital link between company / market / customers / Channel partners (CP) - To keep up-to-date information on all competition / market / customers serviced by CPs and inform all changes having impact on short / long range business objectives. - To prepare & update total customer list in the region & inform changes if any. - To reallocate the customers every 3 months/ 6 months looking to business growth to the satisfactory levels. - To protect / promote image of the company and its products and provide total customer satisfaction by coordinating all business activities and processes - To ensure timely receivables from CPs & Direct customers if any. - To address all the issues related to outstanding & accounts reconciliation if any from time to time. - To prepare market activity Report every month & send to Sales Head for review & plan out strategy jointly for future development. - More focus on technical promotions & introduction of new innovations.

- Gross Margin performance as well as enhancing price realisation through price negotiations with distributors & customers and managing SG & A cost within the budgeted limit for achieving organizational business objectives. - Sales receivable status of Distributors / customer wise / product wise and implementing entire actions for assisting in the realization of sales receivable objectives. - Managing: - Entire marketing & sales of Textile Dyes & Auxiliaries at Surat (Gujarat) via distribution channel & reporting the designated data to the Sales Head (All India). - Sales turnover of 25 Cr, @ 6-7% growth per annum with State of art Technical Service Laboratory for Customer Services at Surat. - Analysing the growing, stagnant and shrinking market segments and deploying the strategy to ensure promotion of Special Attention Products (SAP) and Core Products (CP) for the market penetration in order to ensure better returns/ profits. - Assessing, identifying and devising measures based on inputs on market trends / potential challenges / expansion plans of customers / long term association for achieving short- term & long-term business objectives; achieving budgeted sales target & gross margin through profitable sales. - Developing Annual Business Plan for the region based on analysis of the market scenario and implementing the proposed strategies for new product promotions, new customers / market development for realization of sales contribution as per the budgeted norms. - Organizing sales, carrying out promotional events like customer meets / campaigns for product promotion and providing necessary inputs/guidance for the success and realization of the business development objectives. - Spearheading as well as motivating and providing training sessions to the sales team for achieving business objective and reviewing the performance of the same on a regular basis and developing overall capabilities.

Possessed accountability towards processing of export quality fabrics with specialty finishes like Scotch guard, Wrinkle Free, Soil Release, etc. - Gained expertise to develop novel effects on various fabric qualities with Hi-tech machines like: - German Make Then Air Flow Jet Dyg M/c, Italy Make MCS Multiflow Soft Flow M/c, Italy Make Biancalani Air-O M/c, Italy Make Lisa Silica Peaching M/c.

- Possessed accountability for cost effective production with high quality export norms. - Successfully achieved as well as deployed results in respect of export standards. - Handled CBR,CDR,CPB M/c’s Successfully with high efficiency. - Headed a team of 12 Technical Managers & 75 skilled Labours.

- Involved in the processing of denims, trousers, causal shirts & ladies garments for reputed major brand names like SPYKAR & FORAYS. - Possessed accountability towards developing various wash down effects on jeans – enzyme wash, stone wash, ice wash, over dyeing washed down effects as well as dyeing of cotton causal shirts keeping in mind the view of market demand & styles.

Administered as well as motivated technical team, labourers & job processing clients to deliver the results as per management directives & client satisfaction.

- Responsible for the handling of dyeing department and interacting with fabric processing clients and weavers. - Achieved specialty in dyeing of velvet fabrics.

Acquired knowledge regarding standard Processing set up and established the same for delicate fabric qualities like Cotton Velvet, Circular & Warp knitted cotton & synthetics and its novel blends.

- Functioned in the Dyeing & Printing Department. - Conversant with processing of pure cotton & blended varieties with exclusive fabric of dress materials.