Deepak J Tripathy

Director - Marketing & Strategy @ Xoriant

About

16 years of experience in IT, Engineering and R&D services leading marketing, strategic initiatives, corporate business strategy; products & offerings strategy; analyst, advisor and industry relations; GTM strategy; market research & business analysis; large deals; sales enablement & excellence; thought leadership; marketing management; presales & bid management; process improvement and transformations; M&A prospecting and strategy consulting.

Country

India

City

Bengaluru

Industry

Information Technology & Services

Skill

Web Strategy, Inside Sales, AI in marketing, Demand Generation, B2B Marketing, Positioning (Marketing), New Service Development, Strategic Initiatives, Go-to-Market Strategy, Branding & Identity, Executive-level Communication, Event Management, Mergers & Acquisitions (M&A), Large Deals, Strategic Marketing, Thought Leadership, Industry Analyst Relations, Market Research, Sales Planning, Business Analytics

Experience

Director - Marketing & Strategy

Xoriant

2024-8 - Present · 2 yrs 2 mos

Bengaluru, Karnataka, India

Leading the transformation towards AI driven business marketing, new propositions development, demand generation, website & brand strategy, organizational positioning, GTM initiatives, inside sales and key growth programs

Head of Analysts & Industry Relations, Wipro Engineering Edge

Wipro

2023-4 - 2024-7 · 1 yr 4 mos

Bengaluru Area, India

Led analyst, advisor and industry relations function globally for Wipro Engineering Edge

Associate Director, Strategic Initiatives, Wipro Engineering Edge

Wipro

2021-9 - 2023-3 · 1 yr 7 mos

Bengaluru, Karnataka, India

Led strategic initiatives, stratops & growth business planning, market research & GTM, offerings strategy, analyst, sales enablement & excellence, sales analytics & insights, thought leadership & marketing, M&A programs, large deals, leadership events, executive external and internal communications

Senior Manager, Offerings & Strategy, Wipro Engineering Edge

Wipro

2020-3 - 2021-8 · 1 yr 6 mos

Bengaluru, Karnataka, India

Led the ideation, definition, market research, competitive analysis, target customer segmentation, business model, sales enablement, internal and external marketing, tracking & performance measurement of flagship products & offerings across Cloud, Connectivity, Industry 4.0, Data Platforms & AI, VLSI Systems and Auto Engineering.

Program Manager & Consultant, eMobility Ecosystem

Tata Consultancy Services

2019-2 - 2020-2 · 1 yr 1 mo

Bengaluru, Karnataka, India

Led Program office in EV strategic initiative run by CEO’s office. Strategy consulting for developing GTM offerings & services portfolio around Battery Management, Systems, EV & Charging Ecosystem, Manufacturing Automation, Safety & Security

Products & Platforms Strategy Consultant

Tata Consultancy Services

2016-4 - 2019-1 · 2 yrs 10 mos

Bengaluru, Karnataka, India

Corporate strategic initiatives to develop product & GTM strategy for multiple product and service lines. Generating business ideas, market analysis, segmentation, competition analysis, use case definition, business models, pricing frameworks, value proposition, financial forecasting, marketing & promotion strategy, sales strategy, product launch strategy and evolution roadmap.

Business Development & GTM Manager

Tata Consultancy Services

2011-6 - 2016-3 · 4 yrs 10 mos

Bengaluru Area, India

Presales and bid management, business analysis and consulting, business development, events & customer visit management, annual business planning

Project Engineer

Wipro

2007-7 - 2009-5 · 1 yr 11 mos

Bengaluru Area, India

E Commerce portal development in technologies like C, C++, Java/J2ee, PL/SQL, Web services; databases like Oracle/SQL servers; OS platforms like Windows, Unix/Linux etc. Project execution, quality management and client interaction. Leading teams of 2-4 people