Deepak Baid

Driving Revenue Growth and Retail Chain Profitability for Jewellery, Watches and Eyecare categories outside India, Inventory Efficiency. Initiatives for Gross Margin Improvement, forecasting financials, managing P&L, Working Capital, and Capital Employed, Capex Approvals, Network Expansion - Franchisee RoI and Management, Risk Management and Compliance

Partnering with the Business Operation team to drive Retail Metrics, Revenue and Business profitability. Developed different franchisee Business Model considering viability of franchisee operations for the Company and the Franchisee's. Build various scenarios to project viability of PnL, Benchmark results with Industry, evaluate new business opportunities to enhance Business Profitability and RoCE

Drive levers for revenue growth and superior operating margin. Facilitate decision-making through various management reports/analytics. Simplify, standardize and digitize processes. Exercise controls over leakages, inefficiencies and governance requirements, Volume & Revenue analytics, Volume, Price & Mix impact on Revenue. Discount analysis, MIS on Category Financials, preparing Value Chains, Category/Channel/Pack/PackForm/Brand/Region/NPD Performance at national level. Promotion planning and evaluation, Monitoring Customer’s PnL and profitability, etc.

Key functional responsibilities - Sales Accounting & MIS, Monitoring P&L, Pricing, Credit Policy, Discount Management, Customer PnL, Distributor Appointment, F&F and Claim Management, Market & Depot Controls, Working Capital Management, Cash & Bank reconciliation, etc

Prepare Standalone and Consolidated P&L account, Monthly MIS reports on company’s performance, Contribution - Product wise and Customer product wise, etc Prepare Presentations for the management on performance, discussion points, issues, etc. Prepare and present Annual Revenue & Expense Budget incl. business Metrics. Analyze and explain variation in actuals against forecasts, previous period (QoQ, YoY), etc. Prepare Gross Margin analysis, Sales flash & forecasted financials statements (LE) for the Management. Tracking New Product performance, Market share reports, DSO, Working Capital, Stock Write offs, Short dated Inventory, BD deals and spends, etc

Conducting risk based process audits across the segments (finished dosage forms, active pharmaceutical ingredients, product development, and specialty division i.e. biotechnology products) of the company, covering several geographical locations together with ensuring compliance with Sarbanes-Oxley Act of 2002. Review outsourced audit performed by external consultants and prepare update for Audit Committee meeting.  Annual review of Risk Control Matrix to identify new areas of Risks and to design appropriate control framework to mitigate the same in consultation with business team.  Operational and business audits conducted during the period include Order to Cash, Marketing, Supply Chain Management, Production, Information Technology, Payroll and Human Resource, Code of business conduct and ethics (COBE) audits and special audit assignment on Agreement Monitoring review, New Product launch and Wholesaler Chargeback Review.

Preparation and finalization of quarterly and annual accounts (including notes to accounts). Preparation of Annual Business Plan. Providing forecasting guidance. Evaluation of the feasibility of new capital expenditures and review of ongoing Capital Projects. Preparation of GL Recon, MIS Reports like break-even analysis, business wise Operating & Revenue statement, Inter location comparison etc. Product Pricing and costing of promotional schemes. Cost, Contribution and Volume Variance analysis for all Products

Key functional responsibilities during audit of Branches and Plants included review of accounting, procedural and legal matters and reporting deviation from Company guidelines to the Management. Identifying areas of potential cost saving and suggesting measures to improve the existing system and work processes thus enhancing efficient performance of the Company