Deepak Gupta

Associate Product Manager @ shopflo

About

"Lever" is the word I got attached to in 2026, and it has opened entirely new ways of thinking. You have certain goals and in order to accurately hit those goals, and not go astray you identify key metrics, and to move those metrics you need to move levers. Such a simple process! I started of as a design engineer at Plux AI (acq. by Rogo AI) and fell in love with design and engineering. I then went on to build my own products, one of which is Cartique, a map making application used to create your own dream-world fantasy map. It got over 500+ users across 29 countries without much of a "growth strategy". I guess people loved the small delightful touches. But, I realized much like my mentors that there is more to building a startup, or a business, and it was growth hacking. You can make the best product in the world, and still fail because-- *it didn't get to the right users at the right time, *or even if you did that right, you weren't able to make them realize the aha value of the product *or if they did realize the aha, you couldn't retain them *or even if you did all that right, you didn't have a monetization strategy and now you are loosing money You take care of all that with building products along with a sound growth strategy, and this meant solving a lot of problems! I love that. I'm a growth product manager now, with 3 archetypes: merchant, kid Deepak, Film Director. keywords: growth product manager, product manager, product design, engineering, data analytics, associate product manager, figma, user experience design, user interface design, prototyping

Country

India

City

Bengaluru

Industry

Computer Software

Skill

User Experience Design (UED), Figma (Software), Front-End Development, User Interface Design, User Interface Prototyping, User Experience (UX), Wireframing, Product Design, SQL, Prototyping, Product Analysis, React.js, Python (Programming Language), Large Language Models (LLM), Amazon Web Services (AWS), C++, Software Development, Natural Language Processing (NLP), Machine Learning, JavaScript

Experience

Associate Product Manager

shopflo

2026-2 - Present · 8 mos

Bengaluru, Karnataka, India

Founder and Product lead

Cartique

2025-1 - 2026-3 · 1 yr 3 mos

I founded Cartique to solve a specific gap I noticed in the fantasy map-making space. The Problem: Existing tools like Inkarnate and Dungeon Draft are powerful but have steep learning curves - users spend days learning the software before creating anything meaningful. This created a barrier for casual creators who just wanted to quickly bring their fantasy worlds to life. My Approach: I validated this was a real problem by analyzing competitor reviews and looking at similar products in the games category but also across adjacent sectors like creativity and productivity tools. A lot of own product intuition was involved here as I wanted something like Cartique for myself too! The Solution: I built Cartique from scratch (23k+ lines of React/TypeScript) with three core principles: 1. Instant gratification - Users can start creating within 30 seconds, no tutorials needed 2. Performance as a feature - Optimized for 60fps canvas performance so maps feel alive and responsive, not laggy 3. Starter templates - Pre-built foundations so users can modify rather than start from blank canvas The Impact: 1. Grew to 500+ users across 29 countries organically through X and LinkedIn 2. 4min 5sec average session duration - users were genuinely engaged, not bouncing 3. Validated there's a real market for "casual creativity tools" - planning Steam launch with $20k month-1 revenue target It's currently available in early access at cartique.deeepsig.me. The technical deep-dive is on my site at deeepsig.me/cartique if you're curious about the architecture decisions.

Designer / Software Engineer

Plux AI

2024 - 2024

India

• Designed foundational product experience for AI financial research platform, establishing design system and interaction patterns that helped secure pilot partnerships with enterprise clients including EY. • Created ”AI reasoning transparency” interface solving trust gap in AI-generated insights. Enabled users to trace AI decision-making through interactive document analysis with smart visual cues. • Developed high-performance data handlers and responsive interactions. Company acquired by Rogo AI (2025), validating product-market fit and design decisions.