Dee D.

Identify, pursue, and close new business opportunities while growing existing account value to increase revenue, strengthen market share, and exceed performance targets. • Drive proactive outreach and contract negotiations to secure new business across assigned markets, aligning pipeline development with demand trends to maximize total revenue performance. • Apply targeted B2B sales strategies and promotional initiatives to generate new group business, specifically filling low-demand periods and increasing profitable weekday volume. • Build and execute strategic sales plans that grow revenue across multiple product categories, including guestroom bookings, F&B, and event space. • Leverage industry-specific analytic platforms to identify high-value prospects, develop account-specific action plans, and convert transient business into long-term revenue opportunities. • Source, qualify, and cultivate new business partnerships to expand market share, strengthen account penetration, and exceed revenue targets.

Lead strategic business development initiatives that acquire new corporate partners, expand account portfolios, and produce consistent revenue gains across key markets. • Develop and execute strategic business development plans to generate new group and banquet revenue, driving profitable growth through optimized pricing, forecasting, and market positioning. • Lead account strategy and revenue planning for Local Negotiated Accounts, designing pricing and room allocation models that strengthen market share. • Launch targeted social media marketing initiatives to acquire new corporate partners, increase brand visibility, and drive incremental revenue during defined need periods. • Recruit, train, and mentor sales talent to build a high-performing team; provide daily leadership and strategic direction to accelerate new business acquisition and account expansion.

Strategically drive new business acquisition and expand existing corporate accounts to maximize revenue growth, accelerate market penetration, and deliver measurable results. • Actively manage and grow the negotiated Transient segment, including local and corporate accounts, in collaboration with Strategic Account Directors and Global Commercial Leaders to expand account value and drive revenue growth. • Generate new business leads through targeted business development initiatives, leveraging third-party partnerships, brand resources, and CRM data to strengthen pipeline development and account penetration. • Develop and execute pricing, inventory, and marketing strategies across transient and group segments in partnership with senior leadership to support new business acquisition and revenue optimization. • Monitor and influence revenue channels to ensure effective market segmentation and optimization of room rates, occupancy, catering space utilization, and free-sell strategies to maximize overall revenue performance. • Actively build relationships and source new business opportunities through engagement with professional organizations, Chamber of Commerce activities, and local community events.

Developed and managed a portfolio of mid-market corporate accounts to generate new revenue streams and strengthen long-term business relationships. · Prospected and secured new business opportunities through strategic outreach, market research, and relationship development with corporate decision makers. · Collaborated with revenue management, operations, and marketing teams to align account strategies with hotel performance goals and maximize revenue outcomes. · Prepared tailored proposals and negotiated contracts that increased account penetration, retention, and long-term revenue contribution. · Analyzed market trends and competitor activity to identify opportunities for increased market share and strategic account growth.

Build and cultivate high-value corporate relationships to generate new revenue streams, elevate account performance, and support sustained market growth. • Prospect, solicit, and convert new business opportunities from existing and competitive-set companies to develop a strong sales pipeline and meet annual guestroom and banquet revenue goals. • Partner cross-functionally with internal stakeholders to execute account management and sales strategies that improve performance, customer satisfaction, and revenue outcomes. • Cultivate high-potential accounts through value-driven proposals and brand-specific incentives, increasing account penetration, retention, and future revenue potential. • Analyze market trends, competitive positioning, and territory performance to develop strategies that shift market share from key competitors.