deeba shaikh

* Developed Brand Identity (Logo and Packaging) for a ‘On the go’ food brand * Managed In-store promotion across 15 stores which includes roster and productivity management of 14 sales executives * Developed advertising elements such as hoardings, banners, standees, posters, shelf strips and e-mailers * Leading a CRM program * Research and strategy: Worked with a research agency to gain consumer insight. Secondary research and analysis to map competitor communication

* Business development: Reaching out to clients and selling experiential marketing solutions as per their marketing needs * Client relationship management * Planning and Executing ‘Below-the-line’ marketing activities * Logistics, communication and reporting at every stage of the project * Finding vendors in various cities and training them to ensure timely delivery of work * Quality control and training * Allied administrative work such as sending estimates, bills and payment collection

* Brands: Clean & Clear, PediaSure * Planned and developed tactical marketing communication for the clients * Planned and executed marketing events such as product launch and PR activities * Campaign management – Managing each campaign as a project with multiples phases * Design, printing and quality control of branding elements * Trained the Operations Team, vendors and ground staff to execute promotional activities across the country * Documented the activity and provided the client all necessary data and reports * Allied administrative work such as sending estimates, bills and payment collection

Creating brand customisation opportunities for clients Spot Sales

* Wrote movie synopsis, movie reviews and synopsis of entertainment shows on Zee TV * Produced original content by capturing the first day, first show responses after the release of movies and interviewing the cast of the films * Acquired free content from film publicity agents

* Brands: ET Now, Camlin, Surf Excel * Facilitating development of strategic brand communication * Execution of all campaign related activities at the Asia-Pacific level: tangibles such as artworks and ad films, and intangibles such as creative language and design guidelines * Co-ordination between creative, strategic departments, production and finance departments to ensure all aspects of a campaign give desired result * Manage client relationship on a daily basis * Market Research for the client for regions, South Asia, South East Asia and Maghreb: Developed research material and analysis of information and insights gathered in focused group and consumer interviews * Mapping communication of competitor brands and updating the client of the latest in industry * Quality control of all creative work * Wrote press release for client * Allied administrative work such as sending estimates, approvals, bills and payment collection

Bachelors in Management Studies Activities and Societies: Was a member of the social service league