Dee Henderson

Medical Devices Lead strategic marketing initiatives for A&D consumer products, driving demand across digital, online, and offline channels. Spearhead omnichannel campaigns, award‑winning YouTube growth, and go‑to‑market strategies that deliver outsized engagement, expand market presence, and support high‑impact product launches. • Spearhead integrated digital, social, influencer, partnership, and loyalty campaigns delivering 35M+ impressions (192% above projection); grew YouTube channel to 2,700+ subscribers and 258K+ watch hours in 9 months; achieved 62 Reddit Karma in 2 months; and drove loyalty email engagement with 20–30% open rates and 6–10% CTR. • Lead successful new product launches and channel expansion initiatives, leveraging market insights and performance data to shape strategy, creative, and execution. • Develop and execute comprehensive marketing strategies that increase market share, deepen consumer engagement, and elevate A&D’s competitive presence across key categories. • Establish and monitor KPIs to evaluate campaign impact, optimize spend, and deliver measurable gains in consumer penetration, revenue, and ROI. • Partner cross‑functionally with sales, product, and executive teams to align marketing initiatives with business objectives and maximize market impact.

Medical Devices Executed strategic marketing initiatives for 65+ DSO organizations, encompassing over 1000+ locations, with a primary objective of increasing conversions and driving growth for Invisalign and Align's digital products. Created comprehensive online, offline, and digital marketing plans that stimulated demand across multiple channels. • Crafted outbound campaigns, proposed tools, and delivered presentations to C-Suite leadership and doctors to stimulate lead generation and optimize conversions using organic, paid social, paid search, email, influencers, direct mail, and promotions, yielding amplified lead generation and a 10% year-over-year (YoY) growth • Formulated a groundbreaking marketing strategy for Align's largest account, leveraging cutting-edge creative approaches that generated $4M in revenue and achieved a remarkable 9:1 return on ad spend (ROAS). • Developed the inaugural key account market analysis, incorporating location-specific implementation of digital channel best practices • Produced co-branded partnership sales enablement assets • Supervised and monitored accounts with multimillion dollar Market Development Funds (MDF)

Medical Devices Formulated and executed a strategic go-to-market plan, employing account-based marketing strategies to identify the most valuable customers, target personas, and prospective leads. This approach aimed to drive sales growth and facilitate market adoption of ClearCorrect clear aligners and digital platforms. • Enhanced sales performance of Telehealth SaaS platform by 20% by devising and executing product roadmaps, launching targeted market expansions, implementing vertical segmentation strategies, and providing comprehensive sales training • Secured 1400 SQLs (Sales Qualified Leads) for introducing a new SaaS partner, leading to $2M in recurring revenue • Developed and updated sales enablement tools, training materials, compiled one-sheeters, and newsletters • Managed eCommerce platform administration, curated content, and crafted creative assets for a vast suite of 1000+ products on Shopify

Dental Service Organization (DSO) Guided and nurtured a team of 10 marketing professionals within a high-growth startup, propelling its growth to $25 million within a span of 9 months. Oversaw the development and management of a multimillion-dollar advertising budget, crafted brand strategy, spearheaded acquisition and retention efforts, ensured optimal return on investment (ROI), and meticulously tracked campaign metrics for reporting purposes. • Concepted and managed online, offline and digital marketing strategies, utilizing B2C omni channel campaigns, monitored customer acquisition, retention, CPA, ROI, resulting in 25% YOY increase in CPA • Developed KPI’s, annual $3M marketing budget, and vendor selection • Developed KPI’s, annual $3M marketing budget, and vendor selection • Implemented a CRM, digital online appointment scheduling, and interactive patient portal with 24/7 live chat, resulting in 25% increase in new customer acquisition • Initiated in-depth analytics to measure ROI and CPA, understand patient behavior, and improve the patient experience

Health & Wellness (Retail DTC) Led a team of 45 across 25 locations spanning 5 states, overseeing all aspects of product line sourcing, vendor negotiations, and digital marketing initiatives to establish and enhance the brand presence. Attracted, engaged, retained customers, and drove conversions for body contouring and wellness services. • Generated a sales pipeline worth over $2 million by implementing digital demand generation campaigns resulting in an increased number of Marketing Qualified Leads (MQLs) • Executed and managed annual lifecycle marketing and brand awareness campaigns with a budget of $2M, contributing to a top-line revenue growth of over $4M • Developed upsell strategies that boosted profit margins by 50% • Leveraged CRM software for efficient account management and devised innovative sales enablement tools • Orchestrated the end-to-end creative process for marketing initiatives, resulting in a 25% increase in conversion rates through online engagement strategies, remarketing, search engine marketing (SEM), search engine optimization (SEO), and direct paid listing • Employed data-driven decision-making approaches to assess campaign effectiveness, reporting on return on investment (ROI) and key performance indicators (KPIs) on a weekly basis

Advertising Agency (B2B, B2C, DTC) Led the Account Service team of 7 professionals, overseeing Health & Wellness, Retail, B2B, B2C, and DTC clients. Managed all traditional and digital marketing activities, including PPC listings, SEO optimization, online marketing, loyalty programs, and client and agency relationships. Implemented effective strategies that surpassed set goals. • Collaborated with agencies to execute performance-based advertising initiatives for a diverse portfolio of clients, including Life Alert, Dish Network, DirecTV, ADP, Renewal by Andersen, and Doctor's Wellness Center • Supervised team members, clients, and vendors, developing push/pull strategies and ensuring seamless execution from concept to completion • Spearheaded media purchasing across all channels, with an annual budget exceeding $4M • Created sales enablement tools and orchestrated marketing campaigns for various channels, overseeing the entire process from concept development to execution