Debbie Winterton

As Director of Marketing at Loveland Innovations, I lead go-to-market strategy, positioning, and demand generation for an AI-powered drone and imagery platform serving roofing, solar, and property & casualty insurance industries. My role sits at the intersection of product, sales, and revenue—translating complex technology into clear, compelling value that drives adoption, pipeline, and growth. I work closely with cross-functional teams to ensure marketing isn’t just creative, but accountable to real business outcomes. Key responsibilities and impact: Own GTM strategy, messaging, and positioning across multiple verticals Lead demand generation and lifecycle marketing programs focused on pipeline and revenue Partner with sales on pricing strategy, packaging, enablement, and industry-specific messaging Drive product marketing for launches including AI damage detection, 3D models, and inspection workflows Oversee content, events, partnerships, and industry campaigns to support growth and retention Use data and performance insights to continuously optimize CPL, conversion, and ROI I bring a revenue-first mindset to marketing—aligning strategy, systems, and storytelling to help teams sell more effectively and customers clearly understand value.

As Chief Revenue Officer at FlightSense, I led go-to-market strategy and revenue operations for an AI-powered aviation training platform serving flight schools, instructors, and student pilots. I owned the full revenue lifecycle—aligning product, marketing, sales, and customer success to bring structure, clarity, and momentum to a growing startup. My work focused on turning a strong product vision into a scalable, market-ready business. Key areas of impact included: Defining GTM strategy, positioning, and messaging across multiple aviation personas Building demand generation and sales enablement programs from the ground up Partnering closely with product and engineering to align roadmap with customer needs and revenue goals Supporting fundraising, pricing strategy, and growth planning Establishing foundational CRM, lifecycle, and pipeline processes to support scale This role strengthened my operator mindset—balancing speed with strategy, and vision with execution—while reinforcing my belief that sustainable growth happens when revenue teams are deeply aligned around the customer.

Business & Marketing Strategy Consultant Nordlys inspires businesses to find their ‘True North’ by providing measurable marketing content and strategies that forge connections between the brand and its consumers.

- Executed growth strategy resulting in +350% in gross sales - Completed market research then created and implemented full company rebrand - Implemented hiring strategy going from 10-40 FT employees in 6 months

Created a business plan and developed a startup company for women’s clothing. Designed, and maintained the company website through Shopify. Implemented SEO / Google Analytics strategy plan and maintained communication with clients through email and social media. Developed a product strategy and budget for new assortments, traveled to trade shows, and hand-selected merchandise for upcoming seasons.

Developed new job-specific onboarding and training for each field role and updated frequently with a rapidly changing environment. Currently utilized by over 700+ field employees. Ensured new hires throughout the midwest field were supported with the education and tools needed to excel in their unique positions. Worked directly with individuals to develop improvement and progression plans. Created an innovative scheduling tool that streamlined appointments and schedules for all team members. Worked with the ops team to build and launch a new scheduling app for the company. Analyzed business KPI’s, P&L, and budget to implement a strategy for profitability that resulted in a 10% profit increase year after year and recognized by CFO as one of the most profitable locations in the company.

Part of a high-performance leadership group that developed, tested and implemented new store operational procedures. Implemented a program for the development of assistant managers to reach store manager promotion. Traveled throughout the west region to oversee operations of new store openings including hiring and training of new employees. Spoke at leadership conferences about improving various business processes.

While completing my MBA, consulted the following companies: Pattern Coba Health Silicon Slopes Aviloo

Bachelor's Degree included a combined emphasis of the following disciplines: Business Management, Psychology, & Excercise Science. The thesis involved completing research on applying psychological safety, a proven factor in successful business teams, to a collegiate-level sports team.