Deborah Ginsberg-Ramsey

Fractional Sales & Marketing firm offering rapid and complete turn-key solutions to small/medium natural products companies. Specialize in strategic brand management, brand refresh projects, retailer program development, sales force creation & management, and key retailer and distributor management. • Key retailer relationships: Whole Foods Market (WFM), Sprouts, Fresh Thyme, Kroger and Publix. • Significantly contributed to the successful launch of Essenza into Sprouts.

We deliver rapid, end-to-end, turnkey solutions designed to help brands: » Stand out in competitive markets » Secure valuable retail shelf space » Build lasting consumer loyalty and mindshare

Experts in manufacturing dietary supplement ingredients for over 25 years, the Wiley family now brings their expertise to world-class consumer products. Our commitment at Wiley’s Finest® is to help people live a better life through improved health. Our core values: 1. Helpful Spirit – we go the extra mile for consumers, retailers, & employees. 2. Health Rebels – our offbeat approach to health can’t be contained. 3. Focused on the finest – average isn’t good enough. ********************************************************* Sea the Difference in our Our Wild Alaskan Fish Oils! 1. MSC Certified Sustainably Caught Fish • A single species source: exceptionally well-managed, wild-caught Alaska Pollock • Marine Stewardship Council (MSC) is the gold standard for traceable, sustainable seafood 2. Made in USA at our Family Owned & Operated Factory • The Wiley family has over 25 years of experience in dietary supplement ingredients • Caught by American fishers in Alaska, purified and concentrated by American workers in Ohio 3. Tested & Certified for Exceptional Quality • Every formula certified by SQF for purity & potency • Every batch of select formulas is tested to meet stringent Elite IFOS™ 5-star standards see less Oversee broker network and distribution including developing and managing national distributor promotions, developing and executing national promotional calendars, and implementing new product launches and sales incentives.

Global leader in the research & development of phytocannabinoids and the nutritional support of human endocannabinoid health. Develop and execute successful sales & marketing plans to grow conventional business through national distributor promotions, new product launches and sales incentives. • Distributor relationships: KeHE, UNFI, Super Natural and Palko. • Successfully managed Presence Marketing (nationally) and Contemporary Marketing (Food/Drug/Mass) and identified need for broker relationships for Walmart and Military. • Increased company sales and POD 50% in 2019.  

One of the largest manufacturers of collagen and turmeric in the U.S. Oversaw all aspects of sales and distribution including developing and managing national distributor promotions, developing and executing national promotional calendars and executing new product launches and sales incentives. Hired, trained and mentored regional sales team and managed a national broker network (Maximum Marketing). • Increased sales and POD 50% YOY. • Successfully launched 8 skus into WFM nationally. • Achieved 50% national growth YOY with Sprouts.

Wholesale distributor of natural health & wellness products. Spearheaded national strategic sales & marketing planning and implementation, conducted sales calls to all major grocery and natural retailers as well as major distributors across the US. Oversaw a national broker network while also supervising and training sales representatives and merchandisers. Examples of brands managed: Logocos (Sante & Logona), Tisserand, Oshadhi and Acorelle. • Grew import sales 12% and west coast sales 37% in Q1 2015. • Created global promotional plan with WFM, increasing Ancient Secrets neti pot sales in 2015 by 50%.

German owned and manufactured natural beauty company (Logocos America closed in 2014). Oversaw national sales including broker management, establishing/maintaining key retail and distributor relationships, developing/executing national promotional calendars, and managing new product launches and sales incentives. · Increased sales 80% from 2012 – 2013. · Achieved YOY distribution and sales growth of 40%.

Nutraceutical and natural supplement manufacturer (closed in 2011). Responsible for sales and distribution across the US and Canada including development and execution of national promotional plans and collaborating on new product development and launch strategies. Managed national and Canadian broker network. • Grew company sales from $0 - $500K in one year. • Increased points of distribution from 3 – 400+ stores domestically, and 300 in Canada in first

Largest independent natural and organic food broker. Oversaw sales rep force (40+ principals) for the southwest region (TX, OK, AK, LA & KS). • Grew NBC division 30% YOY. • Received top growth of 65% award from Vibrant Health in 2006.