Debora Bertolozzi

Reporting to Consumer Goods BU General Manager and leading a team with more than 50 professionals, was responsible for the BU Strategy, M&A and leading Marketing, Revenue Management and E-Commerce areas. Main achievements: - Led consumer goods business unit brands (Neve, Kleenex, among others) - Increased Suzano market share, reaching tissue market leadership in Brazil - Defined Price/promo Strategy (on/off) and managed portfolio increasing profitability - Developed Branding and Communication for several brands. Mimmo reached top of mind in many Brazilian states. - Defined Suzano Professional brand to compete in B2B business, increasing our addressable market - Integrated and optimized the acquired Kimberly-Clark business, teams and systems - Defined the portfolio stretch to ensure Suzano entrance in new profitable and fast growing categories - Defined a new strategy to play in E-commerce channel

Reporting to Consumer Goods BU General Manager was responsible for leading the Marketing area (Product, Branding, Communication, CX, CMI, etc). Main achievements: - Led consumer goods business unit brands (Neve, Kleenex, Mimmo, among others) - Drove the geographical expansion of tissue brands reaching leadership in many Brazilian regions - Developed short and long terms Innovation Pipeline - Defined new Pricing Strategy for all portfolio - Developed Branding and Communication for several brands. Mimmo increase several points in Awareness - Achieved value share growth in tissue market

Reporting to Marketing Director, was and responsible for the development of premium categories in Brazil Main achievements: - Developed premium coffee categories in Brazil, delivering more than 80% of profitability growth for JDE. - Elaborated the Strategic Vision for next 5 years - Proposed the innovation pipeline ensuring global alignment and profitability increase - Developed IMC and launched premium categories, increasing brand KPIs - Defined cross channel/region portfolio strategy - Managed P&L of 5 different categories

- Oversaw Mainstream and Regional Brands - Developed regional strategy and communication plan - Defined the promotional plot and innovation pipeline - Managed P&L

• Launch of L'OR Brand in Brazil playing in multicategories: Capsules, Roast & Ground and Instants • Management of different product categories (Capsules, Cappuccino, Soluble and Soft Pads) focusing on profitability increase. • Pilão Espresso launch with a very strong plan to introduce JDE in capsules segment. Full Marketing plan developed ensuring consistency with masterbrand. • Develop JDE innovation pipeline considering company strategic plan. Lead the new product development multifunctional team through stage gate process • P&L management • Build annual operational plan

• Develop the new brand positioning and the new communication campaign for Pilão • Develop the new visual identity to Pilão, ensuring consistency in all contact points • Definition and launch of the new promotional platform • Pilão Extraforte launch with strong campaign and activation plan • Redesign Pilão portfolio and pack strategy • Develop Pilão price strategy by area and channel • Build annual operational plan for mainstream brands (Pilão and Damasco)

• Management of mouthwash category • Development pricing & pack strategies, improving margin, trade spending plans and distribution goals • Development of a plan to increase the category penetration • Development of marketing plan • Design and implement shopper marketing plans • Responsible for portfolio management

• Development of Quaker marketing plan including communication, innovation and promotion. • Management of Quaker portfolio profitability. • Development of oat’s regional plan leveraging sales in 17%. • Development of Quaker merchandising in Big Brother Brasil increasing sales in 13%. • Quaker cereal bars relaunch bringing competitive price to consumers and sales focus on this category • Responsible for managing six different product’s categories.

Leadership Program