Debbie Epstein

I'm an experienced marketer and throughout my career have worked on fantastic brands, from The Body Shop to The Royal Mint. My passion is building brands and businesses to deliver their potential, supporting founders to create the right culture, and developing individuals in to high performance teams. I bring strategic thinking combined with a creative, action-oriented approach. Every project or activation has to deliver against one of the marketing KPIs - Get them (acquisition), Keep them (retention) or Make them shout (advocacy). I am a huge Simon Sinek fan and believe that the "why" is the best starting point in every decision making process. At Ella's Kitchen it was all about growing up the brand and taking it to the next level, at Bounce it was getting the brand on the map and at Montezuma's it was a complete brand refresh with a whole new identity. I have a strength in NPD, having introduced an NPD process at Montezuma's, developed the NPD pipeline, and managed the innovation process. I have worked with product developers, chemists, chocolatiers, packaging technologists and production engineers to explore and identify exciting new product concepts. I have a breadth of business knowledge having been part of the Hain Celestial integration team at Ella's Kitchen, and at Bounce I was part of the investors presentation team. With this broad knowledge and my marketing expertise, I aim to help the business run better. I am a team player and always want what is best for the business. I have successfully set up and managed Marketing functions, with young, inexperienced individuals, to become cohesive, highly motivated and high performing teams with a strong, positive culture. People management and development is part of my DNA. I believe in mentoring and empowerment to build skills and confidence, and creating an environment in which individuals can thrive. I love what I do and bring a passion and energy to every role, project or challenge. I strongly believe that making a difference and having a positive impact on the brand experience, the customer journey, and the business culture, will deliver the desired commercial results. Sustainability has been a major focus for me in every role. At Montezuma's, as part of the brand refresh, I moved products to 100% recyclable materials and at The Royal Mint, I led their net zero packaging workstream and was on the ESG project team. I am also a certified MHFA (Mental Health First Aider).