debbie egerton

project manager

About

I have a strong work ethic and combine this with passion and dedication. I am a self starter who values autonomy but also thrive in a team. I am passionate about consumers and using insights to enhance drive sustainable customer centricity. I welcome challenge and strive for innovation and continuous improvement. I focus on achieving sustainable results.

Country

new zealand

City

auckland

Industry

insurance

Skill

marketing strategy, marketing, brand management, direct marketing, marketing management, marketing communications, management, advertising, customer insight, strategic planning, strategy, project planning, fmcg, market planning, market research, business strategy, brand development, digital marketing, sponsorship, brand awareness

Experience

market mangager - film, single use cameras, retail printing

fujifilm new zealand

1999-5 - 2007-4 · 8 yrs

* Compilation of Divisional Marketing plans and expenditure * Marketing responsibility for Fujifilm brand * Develop and execute marketing strategy for major product categories * Develop and execute marketing plans for Fujifilm Image Service Retail

marketing manager

cs fragrances

1996-3 - 1999-4 · 3 yrs 2 mos

* Develop and implement marketing plans * Develop and monitor sales and marketing budgets * Inventory control * Brand Strategy Presentations * Implement marketing & promotional campaigns * Sales & promotional analysis & reporting

project manager - customer technology

suncorp new zealand

2016-1 - 2018-9 · 2 yrs 9 mos

Leading customer centric technology programs across multi domains; agile methodology combined with customer insights to effect meaningful outcomes for our business and our customers.

project manager

fidelity life assurance company limited

2018-10 - Present · 8 yrs

group brand manager

beam global

2007-5 - 2009-12 · 2 yrs 8 mos

Development and execution of Portfolio Marketing Strategy NPD Customer research Promotional campaigns - on and off premise

marketing contractor

heinz wattie's

2010-3 - 2011-4 · 1 yr 2 mos

* Brand Strategy Development and Execution * Consumer Engagement Strategy and Execution * Portfolio Management * NPD * Product Launch Management * Consumer Insights – Qualitative and Quantitative

marketing manager

aia

2011-4 - 2015-10 · 4 yrs 7 mos

* Development and execution of Marketing Strategy across multiple channels – retail, directs and online * Brand awareness initiatives including advertising, promotions, and sponsorships * Customer experience transformation * Broker engagement focused on product launches, sales promotions, digital communications and sales material * Direct marketing with affinity partners * Group Head Office: Chief Marketing Officer, Corporate Communications