Daniel DeBaun

Public Relations Manager @ Life Time Inc.

About

I’m a Public Relations professional with a proven background in media relations, journalism, and communications. My bread and butter is securing high-quality, local and national broadcast, online, and print media placements to enhance the Life Time brand across dozens of media markets. This ranges from the TODAY Show and Wall Street Journal, to the Houston Chronicle and Star Tribune. My daily responsibilities are proactive media relations, managing public relations campaigns on a variety of company objectives, onboarding and management, and public relations reporting using platforms like Muck Rack, Cision and Critical Mention. I’m a well-rounded media and communications professional with years of prior experience as a journalist. Looking forward to connecting!

Country

United States

City

Hopkins

Industry

Public Relations & Communications

Skill

Media Relations, Social Media, Radio Broadcasting, Social Networking, Radio, Broadcast, News Writing, Adobe Audition, Video, Customer Service, Sports, Public Speaking, Breaking News, Journalism, Outdoor Recreation, Final Cut Pro, Facebook, Social Media Marketing, Public Relations, WordPress

Experience

Public Relations Manager

Life Time Inc.

2023-12 - Present · 2 yrs 10 mos

Senior Public Relations Specialist

Life Time Inc.

2018-5 - 2023-12 · 5 yrs 8 mos

Responsible for establishing and building relationships with media and influencers that result in earned media coverage and reinforce Life Time as the nation's only Healthy Way of Life brand. I create media pitches, press releases, and press kit materials that set Life Time apart in the marketplace and drive member acquisition and retention. Always brainstorming new media campaigns to create positive engagement with the Life Time brand. Responsible for daily, weekly and monthly media coverage reports, which are distributed to our leadership team. I specialize in media pitching for Life Time Tennis, Life Time Academy, In-center events, Life Time Endurance, Racket Sports and Ultimate Hoops. I also create and edit media lists to ensure our contacts are up to date and reliable. I've led projects to increase our member story pipeline, revamp our mature club public relations strategy and update our company newsroom. In charge of content and posting on the Life Time LinkedIn and Life Time Newsroom Twitter pages.

Reporter

Minneapolis/St. Paul Business Journal (MSPBJ)

2016-10 - 2018-5 · 1 yr 8 mos

Minneapolis

Reporting on local retail, restaurants and auto dealerships. Also managed social media platforms (Facebook, Twitter, LinkedIn). Strong results in driving traffic (page views) and readership (subscriptions sold on stories). Proven ability to establish a deep pool of connections and sources across my beats to gather unique coverage and stories that wouldn't be found anywhere else.

News Reporter - WJON Radio

Townsquare Media

2013-7 - 2016-9 · 3 yrs 3 mos

St. Cloud, Minnesota Area

-Video news features: Local business, history, education and local government. -Midday news anchoring (10-3), Fill-in host on morning drive, noon show and evening drive programs. -Breaking news coverage. -Marketing and social media.