Debajyoti Bhattacharya

Driving retail media transformation across global markets by building scalable measurement frameworks, accelerating partnerships, and proving incrementality to translate investment into measurable business growth.

Led the development and rollout of global performance marketing strategy and Test & Learn programs across EMEA, APAC, and the Americas, while expanding channel partnerships to secure joint business plans, lift studies, beta access, creative resources, strategic support, and thought leadership.

Managed customer acquisition and retention across multiple paid media channels for Uber Rides and Eats in global markets and bootstrapped ad networks and programmatic DSPs to unlock the next big pocket of growth for Uber globally.

Led Paid Search, Paid Social, and Programmatic channels for Flipkart’s Fashion, Electronics, Appliances, Travel, FinTech, and Refurbished portfolio while maximizing revenue with industry-leading ROAS and developing channel marketing automation.

Drove large scale marketing campaigns across Search and Display for growth hacking in chain and indie hotels categories worldwide.

Ownership of SEM and Paid Social channels for Electronics and Fashion BUs to scale up spend and drive incremental revenue. Managed customer acquisition, retention, and engagement on app while improving MAU.

Managed Search, Social, and Email Marketing to acquire new users and engage with brands, affiliates, and publishers.

In charge of company website, SEO, SEM, social media, email marketing, and end-to-end event management to increase brand visibility and generate qualified leads.

Developed marketing collaterals, managed social media channels, and facilitated participation in industry events.

Developed effective marketing strategy to reach a wider target audience for voluntary and community organizations with limited resources.

Responsible for successful completion of multiple projects aimed at helping the underprivileged lead a better life.

Modules included: International Business, Marketing Management, Strategic Management, Accounting, Economic Environment of Business, Applied Econometrics, Operations Management, Management of Innovation, Advanced Topics in International Business

Modules included: Engineering Mathematics, Microprocessors, Micro-controllers, HDL, Linear ICs, Logic Design, Electronic Instrumentation, Network Analysis, Digital Signal Processing, Digital Switching Systems, Analog and Mixed Mode VLSI Design, Optical Fiber Communication, Power Electronics, Multimedia Communication, Embedded Systems, C and C++ Programming.