Dea Srivastava

Business Head, Community, Partnerships & Academy @ Do Your Thng

About

Marketing | GTM | Community Building | Leadership | Mentoring | Equalist I began my marketing journey just as Facebook was gaining momentum, and it’s been an incredible ride ever since! Over the past decade, I’ve immersed myself in the ever-evolving landscapes of social media, content, and startups across Asia. I’ve had the privilege of collaborating with remarkable startups in the content and media space. As a founding member of Do Your Thng, a pioneering $5 million business, we pushed boundaries within the creator economy. Embracing evolution, I’m now fulfilling a childhood dream of teaching. I volunteer at e-Vidyaloka and mentor at Masters’ Union, engaging with students both online and offline through various platforms. When not at my desk, you’ll find me at a coffee bar, pet store/ dog park, bookstore or the gym. If you’re as passionate about innovation, entrepreneurship, and meaningful conversations as I am, let’s connect! Reach out at deasrivastava04@gmail.com or send a message here on LinkedIn. Looking forward to our conversation!

Country

India

City

Gurgaon

Industry

Retail

Skill

Branding, Time Management, Marketing Strategy, Google Analytics, Business Strategy, Content Strategy, Community Development, Leadership, Business Planning, Digital Strategy, Communication, Analytical Skills, WordPress, Search Engine Optimization (SEO), Social Media, Microsoft Office, Management, Marketing, Social Media Marketing, Public Speaking

Experience

Business Head, Community, Partnerships & Academy

Do Your Thng

2022-2 - 2024-1 · 2 yrs

Gurugram, Haryana, India

Client Partner

Do Your Thng

2020-11 - 2022-2 · 1 yr 4 mos

Gurugram, Haryana, India

- Build new client relationships - Develop and assess account strategies to meet revenue targets - Create business proposals for clients and management - Negotiate new business contracts with clients - Offer product and service consultations for clients - Manage teams for client satisfaction and update strategies when necessary - Major Projects: PGI Evara, ITC India, DS Group, Nestlè India, Fateh Education, Financepeer, DaMENSCH, RBL Bank, Marks & Spencer, Havells India, Aditya Birla Health Insurance, American Eagle. CoinDCX, CoinSwitch, MFine

Content & Community Lead

Do Your Thng

2019-11 - 2020-11 · 1 yr 1 mo

Gurgaon, India

Sr. Creative Specialist

Likee

2018-6 - 2019-11 · 1 yr 6 mos

Gurgaon, Haryana, India

- Analyzed project needs, helping create strategic recommendations and creative processes - Led creative briefs and follow-ups from internal teams (creation, writing, production) and external teams to kick off each project - Ensured that any brief (internal or client) is consistent with the global team guidelines, planned in a timely manner & circulated in advance for possible discussions - Created schedules for the various projects, making sure that milestones and deliverables are respected - Ensured documentation and project request information from other teams is complete and accurate - Worked with ongoing trends in the short video industry and social media across - Managed creative agency relationships, particularly to develop dynamic marketing videos and product animations

Content Manager

Redefine Global

2018-3 - 2018-5 · 3 mos

Gurgaon, Haryana, India

- Planned and executed content strategies to drive high engagement - Updated content strategies and direction in accordance with the latest trends and news - QC-ed all content in order to ensure quality, clarity and consistency - Collected, monitored, analyzed app metrics (through GA) and made improvements accordingly - Coordinated with the Product Team for new features on the app

Content Strategist & Team Lead

Vicinito

2017-1 - 2018-2 · 1 yr 2 mos

Gurgaon

- Architected first site-wide and user-focused digital, content and social media strategy for content creation and governance - Defined user-based social media strategy including content planning, campaign development, channel management, governance and guidelines, executive leadership and social media monitoring and analytics - Designed technical requirements for website redesign including responsive design, enhanced search, custom user profiles, keyword strategy and content taxonomy - Created and managed digital presence and community outreach of 100+ writers

Content Writer

Vicinito

2015-9 - 2017-1 · 1 yr 5 mos

Gurgaon, India

- Content creation and management for the website, copy for website campaigns - Worked with freelancers and bloggers to optimize content for our user base - Sparked the success of e-mail, social media, and Web marketing campaigns by producing, managing, analyzing, and refining campaigns across all digital media - Assured that all content is optimized for search engines, sharing, and distribution across channels