Dean N.

Ciovita is an International Cycling Kit Company with its Headquarters in Cape Town South Africa. We design and manufacture cycle wear for teams and individuals around the world from weekend warriors through to world champions. Inspired by classic European style and driven by passion for technology we make kit that it beautiful, innovative and stands with the very best the cycling apparel world has to offer.

DNA had recently been invited to the United Kingdom / South Africa Presidential State visit to represent South African manufacturing in the DTIC B2B forum and expo at Lancaster House, London. As an entrepreneur with a history of launching multiple start-ups, I've encountered numerous challenges in the course of running my ventures. Right from the outset, I always placed a strong emphasis on sales and marketing, recognizing that the visual appeal of my businesses was the cornerstone for their success. This emphasis on branding was always a top priority. However, as the demands of steering and scaling the business grew, administrative tasks began to take precedence. These pressures consumed valuable time, making it harder to concentrate on the core marketing and sales fundamentals. It's crucial to recognize that your strengths may lie in other aspects of the business, and having a dedicated sales and marketing portfolio team is imperative to keep your company's profile at the forefront, ensuring it remains up-to-date. This is where DNA steps in. Having a consultant at your disposal for research and expert advice is invaluable for growing all facets of your business within a controlled budget and cash flow. They provide objective feedback and innovative approaches to building and maintaining a strong brand identity. Our highly experienced creative team, with a wealth of industry knowledge, is ready to guide and offer personalized solutions tailored to your company's unique needs and budget. At DNA, enhancing your brand is more than just business; it's in our DNA. #InOurDNABrand

From On the ground Sales Agent achieving the fastest growth for the company in an area, Lead Sales agent, Management of the sales team. Brand Direction and marketing, Part of the lead buying team and designer for the house brands. Implementing and developing software to improve workflow and tailoring products for our products and services. Optical Wholesaler for Southern Africa House Brands: Basix, Classix, Ethix, Titao Brands: DKNY, Armani, Vogue, Oakley, Smith, Randolph Design & Manufacture Brokers Shop Design and management

Regional Agents for Sales and Marketing for Quiksilver, Ellesse, Island Style and Oakley. Western Cape, Eastern Cape, Northern Cape and Namibia

Inhouse Sales and Marketing for the National Sales, management of the 5 agent representatives. Also assisted in events coordination and all the trade shows for the brand. Assisted Sports Marketing with hosting and dealing with sponsored athletes and managed budgets and forecasts for Oakley International.

Retail Sales Manager of the flagship Constantia Store. During my manager tenure we achieved the highest selling independent retailer in Africa for Oakley 96 and 97. I developed and implemented new sales software and stock management systems for the stores. Developing great trade relationships with our suppliers, staff and clients. Headed up the buying and budgets for the 3 other stores.

Worked at Lost City Golf Course, Suncity Golf Course, Dainfern Country Club and Ruimsig Golf Course. It was a pilot apprenticeship program to develop golf course superintendents. I learnt the practical side of golf course management and developed the love for golf course design.

Organic Reach & Paid Advertising