Deanna White

Brand Management Consultant @ the brand marketer

About

I help brand owners uncover untapped growth opportunities & turn them into strategic marketing wins for their business. As a brand marketer working with national organizations, I’ve had the great pleasure of helping grow some amazing companies. Throughout my career, I have led marketing departments at the executive level as Director of Marketing and now provide consulting services.I’m best known for building brands and bottom lines. Specifically, strategic and measurable marketing programs that drive brand awareness, increase audience engagement and create deeper customer relationships. A FEW KIND WORDS...“Having worked with Deanna for many years on many initiatives, I can honestly say she’s one of the very best in the business. No matter what the challenge or objective, she’ll deliver!" - Steve MacDonald"Deanna is one of those rare marketing professionals who combines a tremendous creative aptitude with years of practical hands-on marketing expertise."- David Longbottom5 REASONS YOU WANT ME IN THE ROOM 1. Natural Intuition I have a knack for reading between the lines, sensing what people need even before they know themselves. I respond with the right tone and timing to move things forward with both empathy and clarity.2. Creative Systems ThinkingI solve problems and build frameworks. I love turning ideas into repeatable processes, templates, and strategies. It’s one of the ways I bring structure to creativity and make ideas scalable.3. Brand InsightI naturally grasp the essence of a brand. I help articulate brand identity effortlessly, which makes me a resourceful ally in marketing, messaging, and storytelling.4. Curiosity with PurposeI ask smart questions to learn and unlock action. My curiosity is strategic. I dig deep to uncover what matters, and that’s what makes my advice tailored, insightful, and actionable.5. Steady InfluenceI bring clarity to high-impact situations. Clients rely on my ability to see the forest through the trees. I’m often the person they want in the room when decisions need to be made, and I take that trust very seriously.Recognized as a top talent by the Canadian Marketing Association - First of 20 recipients in Canada to have achieved Chartered Marketers Designation, Executive Advanced Standing.When I’m not building brands, I incorporate other things that bring me joy to my schedule such as writing, enjoying nature, the photographic arts, and being behind the camera lens myself. There is nothing more empowering than the invisible connection I have with the world when I am doing these things.

Country

Canada

City

Ottawa

Industry

Management Consulting

Skill

LinkedIn, Coaching & Mentoring, Professional Development Seminars, Stakeholder Relations, Presentation Development, Stakeholder Management, Training Delivery, English, Training Manuals, Workshop Facilitation, Training Consultancy, Strategic Communications, Marketing Communications, Marketing Strategy, Brand Management, Public Relations, Publicity, Media Relations, Marketing, Social Media

Experience

Brand Management Consultant

the brand marketer

2022-8 - Present · 4 yrs 2 mos

Ottawa, Ontario, Canada

With a focus on strategic brand audits to uncover insights, strengths & new growth opportunities, organizations can rely on the brand marketer to deliver high-quality project management to support their marketing and communication programs.

Communications Consultant

Government of Canada

2023-3 - Present · 3 yrs 7 mos

National Capital Region, Ottawa

From the development of an integrated strategy to the implementation and execution of program deliverables, I provide communications support for programs and services to Canadian government departments. ProServices Supply Arrangement. Communications Consultant. Instructor, Training Facilitator and Project Manager. Temporary Help Services Supply Arrangement for the National Capital Region (NCR) Communications, Marketing and Writer.

Part-time Professor, Marketing Management - Digital Media

Lambton College Ottawa

2023-12 - 2025-12 · 2 yrs 1 mo

Ottawa, Ontario, Canada

(Fall 2025) Content Creation Capstone Project (Spring 2025) Content Creation Capstone Project (Winter 2025) Customer Relationship Management Tools Online Marketing Communications (Fall 2024) Trends in Digital Marketing Customer Relationship Management Tools Online Marketing Communications (Spring 2024) Marketing Fundamentals Digital Media Integration and Management Industry Certifications for Digital Marketing (Winter 2024) Applications of Marketing Concepts

Work Integrated Learning (WIL) Project Supervisor

Lambton College Ottawa

2025-5 - 2025-8 · 4 mos

Provide mentorship, project management, and student guidance ensuring that participants gain meaningful hands-on experience while refining their professional skills for success.

Program Coordinator

Lambton College Ottawa

2024-5 - 2025-4 · 1 yr

Ottawa, Ontario, Canada

Oversaw program and curriculum development, managing program faculty, and student success for the Marketing Management, Digital Media Program. Collaborated with the Director and Associate Dean of Quality Assurance to coordinate and advise on emerging trends.

Part-time Professor, Brand Management

Algonquin College of Applied Arts and Technology

2023-2 - 2025-8 · 2 yrs 7 mos

Ottawa, Ontario, Canada

School of Media & Design (Winter 2025) Brand Consulting International Marketing Communications (Fall 2024) Brand Consulting (Spring 2024) Managing Brand Reputation Brand Consulting (Winter 2024) Managing Brand Reputation Brand Consulting Plain Language Tune-up (Fall 2023) Managing Brand Reputation Managing Brand Content and Design Digital Communications (Spring 2023) Brand Consulting School of Business (Fall 2024) Marketing Research (Spring 2024) Marketing Research (Winter 2024) Marketing Research

Director of Marketing and Strategic Contracts

Dehumidified Air Solutions

2018-2 - 2022-7 · 4 yrs 6 mos

Ottawa, Ontario, Canada

Focused on brand strategy, partnership development, digital and event marketing, I had the amazing opportunity to grow 7 brands, providing marketing and communications strategic leadership. I created industry and stakeholder value for the following brands from the ground up: • Dehumidified Air Solutions • Dectron • PoolPak • Seresco • Dehumidified Air Services • AgronomicIQ • ECOTech Green Design • Rowdy Gaines Partnership

Director of Marketing and Partner Relations

Allyant

2005-11 - 2018-2 · 12 yrs 4 mos

Ottawa, ON

Initially engaged on a 3-month contract for T-Base Communications, this role evolved into a longer term contract, (over twelve years), with responsibilities for creating and executing marketing, communications and PR strategies targeted to Fortune 100 companies across North America. • Lead generation strategies for North American Fortune 100 • Created and executing marketing, communications, and digital PR plans • Content creation for various sales and marketing channels • Developed partnerships and alliances with key stakeholders and media • Oversaw procurement with an 85%-win rate in generating substantial RFP revenue

Public Relations, Marketing & Communications Consultant

StorylinePR

2001-3 - 2018-2 · 17 yrs

Ottawa, ON

A lifestyle change brought me to Ottawa from Toronto where I started freelancing and offering my services to mediums sized businesses, agencies, and non-profit organizations in early 2001. I continued to provide marketing services in this capacity for many years until I secured my role at Dehumidified Air Solutions in 2018. • Marketing & PR strategy development • Managed content creation for social & traditional media • Delivered revenue generating channels through partner outreach, influencer marketing and promotion

Regional Manager, Fundraising

Easter Seals Ontario

2001-2 - 2003-11 · 2 yrs 10 mos

Eastern Ontario

Managed fundraising programs, staff, volunteers and revenue for the Eastern and Southeastern Ontario markets. Providing leadership to a field staff of fourteen, developed and implemented operating budgets and fundraising / marketing plans while building community relationships to increase awareness and revenue for the organization. • Managed fundraising programs and revenue for Eastern and South-Eastern Ontario. • Provided leadership to volunteers and field staff. • Developed and implemented operating fundraising budgets and marketing plans. • Built community relationships to increase awareness and revenue.

Director of Marketing

Avis Budget Group

1993-12 - 2001-2 · 7 yrs 3 mos

Toronto

Increasingly progressive positions with a Canadian retail category leader, managing advertising and sales promotion campaigns for Budget Car and Truck Rental and Park'N Fly brands across Canada. • Director of Marketing - Ottawa, ON Managed departments of marketing, customer relations & human resources on behalf of Budget Car and Truck Rental & Park’N Fly. • Marketing and Communications Specialist - Toronto, ON Developed special events and focused marketing campaigns resulting in increased business for Budget Car and Truck Rental and Park’N Fly brands. • Marketing Coordinator - Toronto, ON Managed Canada-wide advertising and sales promotion campaigns for Budget Car and Truck Rental.