Deana Hancock

As an accomplished marketer in the senior living industry, I am passionate about building strategic relationships and developing innovative clinical programming that enhances the quality of life for seniors. With a proven history of successful branding initiatives, I leverage my expertise to create impactful marketing strategies that resonate with residents, families, and stakeholders alike. In my role as Regional Director of Marketing for Kerem Health on behalf of Coral Bay and Havens at Pensacola, I am dedicated to driving brand awareness and fostering community engagement. My approach combines data-driven insights with a deep understanding of the senior living landscape, enabling me to deliver tailored solutions that meet the unique needs of our residents. I thrive on collaboration, working closely with multidisciplinary teams to implement creative solutions that elevate our services and support our mission of providing compassionate care and assistance in a vibrant community setting. Let’s connect and explore how we can positively impact the lives of seniors together!

Opened Right at Home in March of 2019,Oversaw daily operations. Preformed HR, Management duties, Bookkeeping, Payroll A/R and Marketing. Maintained licensure and in compliance with ACHA state regulations.

Regional Director of Marketing for Florida communities.

Executive Director and Marketing Director of a 90 bed Assisted Living/ Memory Care Community.

Started Mirabella AL/MC. Starting occupancy 80% within 3 months 100% and maintained high occupancy. Transferred to a sister CCRC, start up community. Grew occupancy to 60% in less than 5 months. Returned to Mirabella to help with occupancy after it became a focus community.

Initiated and maintained relationships with local healthcare professionals and community referral sources. Developed Park View Care Center into a psychological specialized facility. Eventually becoming known in the community for helping younger patients with TBI and patients with Alzheimer's and Dementia. Conducted sales presentations to healthcare providers, while tracking and monitoring all referrals. Maintained and exceed sales goals. Scheduled tours and meet potential residents and their families. Organized all internal and external Marketing events. (Golf Tournaments, TAGS events, Nursing Home Week, Nurse’s Week, Physician’s Day, Alzheimer Walk, Tornado Disaster Relieve.) Communicated with referral sources in regards to potential residents. Marketed to MCD, MCR, Insurance and Private Pay residents and families. Networked with other healthcare facilities to find placement for patients needing specialized care. Skills: Excellent organizational and prioritizing skills. Outside sales experience and the ability to organize and implement sales and marketing program(s). Able to multitask while remaining flexible Strong communication and interpersonal skills. Exceptional marketing, customer service, leadership, business and decision making skills. Maintain composure and professional attitude. Knowledge and experience working with people having Alzheimer’s disease and their families. Accomplishments and awards: APS Community Hero Award 2011. Cultivated a 13% increase in census over a 2 year margin. Maintained a 90% or higher census for in-house patients in 5 year spanned. Received several Person Centered Care awards that contributed to the budget for Park View Care Center. Guardianship Services Leader Award in 2012. Achieved 96%+ occupancy in a 185 licensed bed facility in 2011 & 2012. Continue to grow census and referral sources. Involved in community and have good re pore with hospital staff, leaders and physicians.