Dean Whitelaw

As International Sales Director at Tiger Tribe, I’ve led the brand’s global growth since 2017, building an international distribution network that now covers over 40 countries. I have full responsibility for all aspects of export, including sales strategy, distributor management, logistics, pricing, and growth planning. I’ve also been a member of the Tiger Tribe Advisory Board since 2018. In 2023, I led the full setup of our U.S. operation, Tiger Tribe LLC. This was a ground-up build: we implemented systems, established warehouse and logistics, hired a sales team, and brought the business to market—all within six months. Since launch, we’ve grown our U.S. account base to 1,000+ retailers in under 18 months and achieved profitability in our first full financial year. Today, I continue to lead both the U.S. and wider international business, managing teams, sales operations, forecasting, and range planning across markets. I travel regularly to meet partners and represent the brand at major global trade shows. What I bring: A get-it-done mindset Experience building brands internationally The ability to work across all levels—from strategy to operations Strong people skills and team-building focus A direct, outcome-driven approach I’m passionate about building sustainable businesses globally and helping great Australian brands find international success.

Distro provides customised distribution and brand management for products primarily in the General Merchandise, Gift and Toy Industry . Distro functions via two main divisions. International Distribution We represent companies and their brands to assist them to establish a global sales network for their products, through our International Distributor's network and numerous contacts in international markets. Our focus is to align like minded brands and distributors to gain the best outcome for our clients. Australian and New Zealand Wholesale (ANZ) Distribution We offer a consultancy service for businesses wishing to establish or grow their wholesale business in ANZ. Distro also offers a full service distribution service for a select group of brands looking for a company to take over full management of their brand in the ANZ market place.

Key Distribution is a unique toy and gift distributor for the Australian and New Zealand markets selling products that included: Nanoblock, Kinetic Sand, PowerUp, and Bunch-O-Balloons. Key Distribution currently distributes a total of 7 brands and sells to over 800 accounts in Australia and New Zealand including Major National Accounts. Responsibilities include: • Achievement of sales and profit targets for all accounts whilst ensuring adherence to financial expenditure budgets • Developing, managing, negotiating and implementing category, channel and customer plans, new sales and marketing initiatives, new product planning and development, range reviews, and promotional strategies • New Brand Acquisition • Negotiating trading terms with major retailers including Myer, Australian Geographic, Spotlight, Toys R Us • Management of direct reports

I initially took on the role to establish a global distribution network for Makedo. Within a two year period Makedo was being sold in over 40 countries globally, and in place was a network of 25 distributors taking care if their individual markets, under my management. Reporting to the Managing Director, I am responsible for achieving sales targets and managing relationships with key accounts globally. I utilised my knowledge of the International Toys Industry to open new markets, channels, and growth areas for the Makedo Brand. To achieve the above I worked closely with design, production and marketing, and to a lead role to helped drive channel appropriate solutions on product development, positioning and pricing. Key Duties and responsibilities: Managing and developing existing international distributor relationships Establishing new distributor relationships in key markets Direct sales into retail chains globally Sales training and preparation of sales support materials Work closely with marketing to develop initiatives that support sales Representing Makedo at trade events internationally through the year Preparation and analysis of sales reports and budgets

WWW International is global business that designs and sources top end accessories, and product ranges for the fashion, sport, and general retail industries. Since beginning in 2001 the stable of customers grew to include many of the worlds largest global fashion companies, and large retail chains. International Sales Manager Reporting to the Managing Director with responsibility for all local and international accounts Responsibilities included: • Business Development (Focus: Multi-National Brands) • General Management of sales offices • Supply Chain Management through China • Strategic Planning • Account Development • International buying trips in the USA and Europe • General knowledge of human rights and COC issues for the industry • Management of direct reports