Dean Herkenrath

Founder & CEO @ Deckiez Caffeine Pouches

About

I’m Dean, the founder of Deckiez, a company committed to powering your day with our innovative caffeine pouches. As a student entrepreneur, I balance my academic pursuits with my passion for creating healthier, convenient energy solutions. You can find Deckiez being sold in convenience stores and growing rapidly with National Distribution in the workings. Also selling on Amazon, Walmart, Tik Tok Shop and Deckiez.com. At Deckiez, we aim to make your daily energy boost as simple and efficient as possible. I oversee the development of our unique product line—from crafting the flavors right down to the eco-friendly packaging. Each caffeine pouch is carefully made to support those needing a quick pick-me-up without the usual drawbacks of sugary drinks or the hassle of coffee brewing. We're all about making life simpler and healthier. Our pouches have zero calories and no sugar, and they're also free from tobacco and nicotine. Plus, they come enriched with vitamins to not only perk you up but also support your overall well-being. While juggling coursework and company management, I focus heavily on sustainable practices. Our vision extends beyond just offering an energy product— we're here to make a big, positive splash with minimal environmental impact. My journey as a young CEO has taught me the importance of balance, discipline, and innovation. At Deckiez, we are passionate about redefining the energy industry and providing a credible alternative that fits into everyone’s lifestyle, including my fellow students and busy professionals. Check out our range at deckiez.com and join us in this exciting ride towards smarter energy solutions.

Country

United States

City

Eagle

Industry

Food Production

Skill

Sales Operations, Marketing, Multitasking, Adaptability, Global Perspective, Import Operations, Macroeconomics, Financial Education, Problem Solving, Creativity and Innovation, Entrepreneurship, Social Media Marketing, Leadership

Experience

Founder & CEO

Deckiez Caffeine Pouches

2022-8 - Present · 4 yrs 1 mo

Idaho, United States

As the CEO of Deckiez, I create the vision surrounding our mission to offer a caffeine boost through our innovative pouches. In this role, I blend my student life with entrepreneurial skills, driving our product development from idea to eco-friendly package. Under my leadership, we craft calorie and sugar-free caffeine pouches, enhanced with vitamins, to fuel your day healthily and sustainably. My journey balances academic commitments with pioneering a forward-thinking approach in the energy sector, aiming to make daily energy support accessible to everyone. Join us in our mission at deckiez.com.

Sales

Deckiez Caffeine Pouches

2022-8 - Present · 4 yrs 1 mo

• Identified and engaged potential customers, including athletes and professionals. • Developed and executed sales strategies across online platforms, retail partnerships, and direct sales channels. • Stayed informed about market trends to provide feedback for product development and marketing strategies.

Import Export Manager

Deckiez Caffeine Pouches

2022-8 - Present · 4 yrs 1 mo

• Ensured compliance with international trade laws, customs regulations, and local legal requirements. • Managed logistics for product transportation across borders, selecting shipping methods and overseeing relationships with freight forwarders. • Prepared and managed all necessary shipping and export documentation for Deckiez Caffeine Pouches. • Quality controlled Deckiez cans with UPC and LOT numbers.

Marketing Specialist

Deckiez Caffeine Pouches

2022-8 - Present · 4 yrs 1 mo

United States

• Managed online marketing efforts including social media ( Meta, Website, Walmart, Amazon, Tik Tok), SEO, and paid advertising. Working closely with Athletes for NIL deals. •Developed and executed marketing strategies aligning with business objectives at Deckiez Caffeine Pouches. • Oversaw brand management, messaging, and corporate identity to maintain a strong market presence. • Analyzed consumer behavior, trends, and competitors to refine marketing strategies.