Dean Gockel

Accountable for stewarding and improving end-to-end fuels profit & loss (P&L) by directing activities associated with commodity trading, manufacturing, logistics, and channel management from California to New York Harbor. Responsible for setting long-term strategy and identifying short to medium term actions to meet business objectives.

Responsible for overseeing operations at two Marine import terminals including personnel and process safety, labor relations, and compliance with local regulations. Significantly reduced cost to operate and grew overall profitability of operations, while identifying, scoping, and implementing business improvement projects.

Led long-term strategy development study for Lubricants Value Chain on behalf of Senior Vice President.

Advised Senior Vice President on improving integrated value of new organization. Implemented new processes, programs, and structures to enhance efficiency of decision making, communication, and leadership.

Brand manager responsible for B2B sector lubricants including product development, offer development, pricing guidance, and communications strategy. Implemented first to the business digital marketing by realigning agencies, recruiting experienced employees, and introducing new tools to improve top-of-funnel effectiveness and efficiency.

Responsible for managing Distributor channel across Americas, including offers, programs, conferences, and contracts. Overhauled and implemented first of its kind distributor contracts in line with business objectives to improve overall channel performance

Managed team of sales professionals across Northeast US states working with both Distributors and B2B end-users to implement and execute technical sales processes (lubricants products in application), grow sales pipeline, and negotiate to close. Improved overall pipeline stage activity and closure rate by 50%.

Advise Regional Sales Manager on channel strategy for western half of US.

Oversaw large team of Customer Service professionals responsible for transacting order to cash processes for Lubricants & Specialties business in Europe. Improved first-time order accuracy, managed transition from manual to online ordering, and reduced problem resolution time.

Responsible for team of Sourcing Advisors selecting most optimum manufacturing location (including 3P) for finished Lubricants in EAME, based on principle of right product, right place, right time, for right cost.