Dayup Kim

Corporate Strategy & Planning

Corporate Strategy team lead at Holding company

• Project Manager of New Business TFT

• Supported buyer’s Post-Merger Integration project of Asiana Airlines and its 12 subsidiaries; transferred insight and know-hows to understand and manage companies, creating more synergy

• Managed Due Diligence of Asiana Airlines and its 12 subsidiaries against 4 bidders • Conducted overall M&A process e.g. Information Memorandum, Management Presentation, Break-out session etc.

• Supported Top management by organizing and preparing monthly CEO meeting and, monthly performance report and yearly business plan report of all subsidiaries • Conducted In-house consulting to build fair and transparent transfer price model for captive market business among subsidiaries; built 8 models and educated contract managers of all subsidiaries, reduced conflicts of interest among subsidiaries by 50% • Designed database and Excel model to consolidate financial statements of all Kumho subsidiaries; enabled to extract and analyze financial statements of any subsidiary; archived 10 years financial statements of all subsidiaries in data base

• Led New Business TFT to spin-off Marketing division of Asiana Airlines; analyzed customer activity data and mileage data to set up optimal financial and business model for the new company (Enterprise value: approximately $1 Billion / Private Equity Fund Equity investment $500 Million) • Designed consolidated marketing program for Asiana, Air Busan, and Air Seoul to raise customer loyalty and partnership revenue; designed consolidated marketing and sales data base

• Led Industry 4.0 Task Force of Kumho Asiana Group, implemented 17 major big data and automation development projects after reviewing 430 projects from 22 subsidiary companies • Successfully planned and executed major aspect of Industry 4.0 workshop for 106 C-level executives in KumhoAsiana Group, including inviting guest speakers, developing workshop materials, and providing on-site management for the workshop

• Designed Data-driven Marketing program to educate employees to better understand new CRM solution and enhance CRM data analysis capabilities; by bench-marking Six Sigma credentials, the program composed of three belts, Yellow, Red, and Black (fostered 50 Red belts and 80 Yellow belts in one year) • Designed initial sketch of new Loyalty Program and Frequent Flyer Program based on the analysis of customer data from new CRM solution; interviewed and researched all the Star Alliance Member Carriers to create the optimal model for Asiana Airlines

• Directed development and implementation of CRM solutions with the investment of $2,000,000 to establish customer-centric data base (Oracle BI), provide visualized customer data trend to both top management and employees, and build customer loyalty

• Initiated Branch Performance Enhancement Education program, educated 110 managers and branch staff from 70 branches to understand Marketing and Sales goals of the year and new Management by Objectives process • Undertook Management by Objectives evaluation of 70 branches and redesigned the whole scoring method; promoted fair evaluation process regardless of market condition of each branch; the method became the standard of other divisions • Participated in Leadership Education Program (opens every quarter) for newly appointed managers and team leaders; lectured Data analytics in Marketing and Sales

• Designed Data Analysis Education program for sales and marketing staff from 70 branches to better understand new Business Intelligence solution and to enhance data analysis capabilities; fostered 180 experts in 2 years • Developed new Business Intelligence solution (Oracle BI) with the investment of $1,000,000 to establish sales database, and provide visualized data trend report

Administration Associate/Instructor, Reservation Center • Re-designed call center operation model to maximize response rate from 85% to 93%; set up an exclusive window for international ticketing where the most bottle neck happened. • Instructed English to 60 colleagues for five months to enhance service quality of foreign calls