Dayeon Yi

Ecommerce Sales Channel Specialist | Amazon & Walmart Marketplace Growth | Data-Driven Strategy @ Baik Brands, Inc.

About

I am a Proactive Operations Specialist with over 3 years of hands-on experience driving backend efficiency, data integrity, and marketplace growth within the consumer goods and beauty industries. Throughout my career, I have focused on bridge-building—ensuring that field operations, cross-departmental teams, and executive strategies align seamlessly.What I bring to the team:Marketplace Optimization: I manage day-to-day operations on Amazon and Walmart, where I successfully maintain 100% Buy Box ownership and utilize Helium 10 to conduct keyword research that has supported 15+ product launches.Data & CRM Administration: I have a strong eye for data quality. I routinely audit and cross-reference high-volume customer data within Salesforce.com to eliminate operational errors and support targeted campaigns.Cross-functional Coordination: I thrive in fast-paced environments where I can coordinate major B2B trade show logistics, collaborate with Design/PO teams on branding assets, and present core logistical needs directly to executive leadership (VP level).My approach is rooted in structural problem-solving and sales enablement. I enjoy making complex processes simple—whether that means customizing CRM workflows for better usability or designing tailored marketing materials to help sales teams close deals faster.

Country

United States

City

Irving

Industry

Marketing & Advertising

Skill

미용, B2B Marketing Support, 데이터리포팅, 행정지원, 운영관리, CRM Administration, 다기능 조율, 이벤트 플래닝, Salesforce.com, Logistics Coordination, Amazon Seller Central / Walmart Seller Center, E-commerce Data Analysis, Helium 10 / Brand Registry, SEO (Search Engine Optimization), Microsoft Excel (Formula Pivot Tables), Business Analysis, Google Ads, Sales Planning, Data Analysis, Markeitng

Experience

Ecommerce Sales Channel Specialist | Amazon & Walmart Marketplace Growth | Data-Driven Strategy

Baik Brands, Inc.

2025-8 - Present · 1 yr 2 mos

댈러스, TX

Managed day-to-end operation of Amazon and Walmart seller accounts, monitoring listing metrics to maintain brand integrity and Buy Box ownership. Conducted keyword research and competitor analysis utilizing Helium 10 to optimize product listings (titles, bullet points, A+ content), supporting 15+ product launches. Monitored and analyzed daily Business Reports (Sessions, Conversion Rates, Unit Session %) to identify traffic trends and assist in revenue growth strategies. Collaborated on Amazon PPC campaigns, tracking metrics such as ACoS and ROAS to identify cost-saving opportunities and maximize ad efficiency.

Marketing Associate

Vatech America, Inc.

2024-8 - 2025-8 · 1 yr 1 mo

미국

Supported the operational coordination of large-scale dental industry trade shows and events, handling logistics including venue booking, vendor management, and event setup. Administered customer and promotional data within Salesforce, updating client records and tracking promotion files to ensure data integrity for marketing campaigns. Managed inventory and distribution of corporate marketing collaterals, brochures, and promotional items to support field sales team enablement. Liaised with overseas technology vendors to communicate system requirements and troubleshoot technical bugs in Salesforce, improving internal workflows.

SAMSUNG TECHNICAL SUPPORT TEAM (Business/Operation Administration Contractor)

Samsung Electronics America

2024-3 - 2024-8 · 6 mos

미국

Compiled and prepared data reports (daily, weekly, monthly) on business operations, KPIs, and productivity metrics to support executive decision-making briefings. Organized and coordinated administrative workflows, managing schedules, timelines, and technical support requests from field agents. Assisted in financial and resource administration, cross-referencing operational invoices and tracking resource allocation.

Sales & Marketing Planning Manager

EBIN NEW YORK

2022-4 - 2023-6 · 1 yr 3 mos

뉴저지, 미국

Cross-Functional Event Project Management: Coordinated the end-to-end logistics, budgeting, and execution of B2B beauty industry trade shows; collaborated closely with Design and Product Owner (PO) teams to align booth concepts and track event invoices, successfully minimizing operational risks. Sales Enablement & Brand Launch Support: Pro-actively designed user-friendly marketing pamphlets and compiled up-to-date sales enablement materials to support a newly launched oil brand, significantly accelerating pitch efficiency for field sales teams. Executive Liaison & Alignment: Participated in high-level strategic alignment meetings alongside the Team Lead to present booth designs, marketing assets, and equipment requirements directly to the Vice President, ensuring strict brand consistency. Data Monitoring & Market Operations: