Dayana Abboud

• Owned end-to-end design for key product areas within B2B/B2C platforms, from discovery to launch, redesigning navigation and information architecture to boost customer engagement by 15%. • Facilitated design sprints and cross-functional workshops to align stakeholders on requirements and user journeys. • Developed a geospatial data visualization app through design thinking workshops, delivering an MVP in one month with consistent design system alignment. • Conducted A/B testing, usability studies, and heuristic evaluations, improving adoption and lifting sales by 5%.

• Led discovery and iterative design for a Video On Demand app, analyzing 130+ pages of usability research to optimize onboarding, subscriptions, and content browsing, boosting content views by 18%. • Designed wireframes, prototypes, and journeys to increase engagement with personalized UI features (customizable trailers, Top 10 browsing, recommendation patterns), creating a more inclusive and scalable experience aligned with competitive benchmarks. • Partnered with PMs and engineers to align vision, delivering high-quality features that strengthened subscription adoption.

• Developed brand-consistent websites and digital dashboards for Qatar Foundation, an educational and research institution overseeing 12+ universities and schools, enhancing engagement by 15% while ensuring brand consistency and inclusivity. • Designed playful and inclusive UX/UI for a nationwide youth award platform, streamlining application flows that cut drop-offs by 30% and engaged 10,000+ participants. • Delivered accessible scheduling and registration tools for National Sports Day, simplifying participation for thousands of families and reducing registration completion time by 30%.

• Owned the full product lifecycle from concept to launch for a kids’ e-commerce app, designing user flows and prototypes that achieved 40% adoption in the first year. • Built a modular design system that accelerated releases by 20% and ensured UI consistency at scale. • Designed and optimized booking, subscription, and reporting journeys, improving retention and streamlining operations. • Led parent–child usability testing and translated insights into refined navigation and interaction patterns, driving a 30% increase in task completion and a 25% uplift in engagement.

• Improved patient adherence by 20% with gamification (progress tracking, milestones, feedback, community features), creating more engaging and motivating experiences. • Introduced educational lifestyle insights on nutrition and training, encouraging repeat use beyond data entry. Conducted user research and usability testing with a professor, nurses, and patients, translating findings into intuitive, inclusive workflows. . Led user experience design for an Arabic news app. Defined information architecture, user flows, page buildout, features, and implemented iterative design, focusing on typography for sophisticated readers.

• Designed fintech applications (Nympay, Nymcard) and VoIP platforms (Nymgo) using user research, usability testing, and analytics, improving conversions by 25%, adoption by 20%, and traffic by 15%. • Established and scaled a design system across three startups, boosting workflow efficiency by 35% and reinforcing brand recognition through consistent typography, spacing, and color standards. • Built a reusable component library and cohesive design language, enabling scalability, accelerating rollouts, and ensuring accessible, brand-consistent experiences across platforms. • Partnered with C-level executives to secure buy-in for system adoption, aligning cross-functional teams on scalable design foundations that supported faster launches.

• Designed web and mobile interfaces for Ooredoo Telecom, Qatar’s leading telecom provider, achieving a 20% increase in user satisfaction through brand-aligned and accessible design. • Refined information architecture and led card sorting workshops, reducing navigation errors by 10% and increasing stakeholder confidence in content strategy. • Partnered with marketing and product teams to align campaign visuals and digital experiences with client brand strategies, ensuring cohesive user journeys.

• Art-directed and designed user-centered websites for retail, insurance, and fashion clients, showcasing adaptability across industries and driving a 15% increase in project approval rates. • Optimized information architecture through card sorting, reusable layouts, and content strategy, reducing bounce rates by 15% and boosting user engagement.

Creates eye-catching motion graphics and animations for a television station, including branding elements, title sequences, and program-specific animations that enhance the overall visual identity and viewer experience.

Designed publications and marketing collateral, including cover design and layout.

Finance, Business law, International Marketing, International Design industry: Production, operation, purchasing, supply chain, development, Consumer culture, Project Management, Brand Strategy, Strategic management, Organizational Behavior, Research Methodology,

Computer Graphics, Visual Communication, Layout Design, Website Design, Typography, Animation, Illustration, Photography, Sketching, Drawing, Art of the film, Graphic Design, Digital Media, History of Graphic Design, Printing, Marketing, Oral communication, Applied statistics, Cultural Studies, Math, Chemistry, History, Calculus, Philosophy, child Psychology, Sociology,

Math, Biology, Chemistry, Physics, Psychology, Philosophy, Literature, Economics, English, Arabic, french, History, Geography http://www.lycee-tripoli.edu.lb