Dayan Alexander Arévalo Arévalo
Content Strategist Sr @ LePub
About
Literary Studies Professional - Publicist - Storyteller With more than 12 years of experience in brands and digital spaces, all my work has been focused on the creations of relevant content that have been supported in trends and qualitative researches. I have made advertising campaigns in Colombia and LATAM and worked with brands like Jägermeister, Red Bull Casa, Juan Valdez, Johnnie Walker, Falabella, Avon, Corona, The North Face, and others. Additional to my work with brands, I have done important job as a journalist and reporter, too. I have made researches and content focused on topics like feminisms, LGBTIQ+ people, and racial problematics.
Colombia
Bogota
Marketing & Advertising
Comunicación, Strategic Planning, Facebook, Digital Marketing, Business Strategy, Microsoft Excel, Microsoft Word, Web 2.0, Teamwork, Community Management, Spanish
Experience
Content Strategist Sr
LePub
Bogotá, Distrito Capital, Colombia
Digital Content Specialist
Sancho BBDO
Bogotá, Distrito Capital, Colombia
-Leadership in digital content and creativity for brands such as Arturo Calle, RCN, and Jamar. -Development of digital advertising campaigns based on quantitative and qualitative research.
Showrunner Senior
Dirty Kitchen
Bogotá, Distrito Capital, Colombia
- Leadership and project management for brands in Latin America. - Creative and strategic development of advertising briefs based on innovative data and insights. Recent Achievements. - Co-direction of teaser and trailer of the series Por Todos - El cambio posible, by Detonante, CAF and UNDP - Creative leader of Pepsí's Sed de Más campaign with influencer Juan Pablo Zurita.
Content Creator
SIDN
Colombia
- Creative content proposals for the Smoking Paper brand. - Content development for Smoking Paper's social media platforms. Achievements - Setting the creative direction and establishing the brand tone in the Colombian market.
Creative Storyteller LATAM
Ole Interactive
Bogota,D.C., Capital District, Colombia
- Creation of strategies and creative content using the Branded Content methodology. - Creation of editorial content according to the trends and relevant events around the region. - Development of "white-label" content strategies, focused on data and insights for national and regional brands.
Creative Storyteller Colombia
Playground
Bogotá D.C., Colombia
- Creation of strategies and creative content using the Branded Content methodology. - Creation of editorial content according to the trends and relevant events around the region. - Development of "white-label" content strategies, focused on data and insights for national and regional brands. Recent Achievements - Best sales performance of strategies of content in 2020 in Colombia. - Outstanding performance editorial content in 2020. - Creation of "Drag me" and "Afrocolombia" series.
Content Manager
UVÉE
Bogotá D.C., Colombia
- Creation of creative concepts and content strategies to position brands in Latin America and Colombia. Achievements - Growth and consolidation of Jägermeister in Latin America and The North Face in Colombia in 2017 in their Social Media.
Copywriter
X3media - A DIGIXEM360 Company
Bogotá
- Writing of articles based on the Inbound Marketing methodology.
Keeper
BRM S.A.S
Bogotá, Bogotá D.C., Colombia
- Social Media Management for Cerveza Poker and Red's Achievements. - Optimization of the comments and requests process, with a good audience engagement - Creation of protocols about how to manage these brands
Social Media Manager
Dandelaion Studio
Barranquilla, Atlántico, Colombia
- Development of concepts and creative content for KFC Caribe, Seguros Vivir Panamá, and small local brands. - Social Media Management Achievements. - With the HT #EligeVivir and #MomentosVivir, I made a link with the audience that placed the Seguros Vivir Brand in the top 3 of the category in Panamá. - I made a creative concept called "Descubre lo buenísimo de KFC”. Here, I made a mix of local and global elements. All of these allowed it to show the brand as a big brand with a focus on and specific region (Colombian Caribean Cost). This strategy had a good performance in Social Media.
Education
Universidad Distrital Francisco José de Caldas
Cultural Studies/Critical Theory and Analysis
Universidad Nacional de Colombia
Liberal Arts and Sciences, General Studies and Humanities
Dayan Alexander Arévalo Arévalo's Contact Information
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