Dawn Francisco
Chief Revenue Officer @ Anastasia Beverly Hills
About
Currently serving as Chief Revenue Officer at Anastasia Beverly Hills, focusing on strategic financial growth and business development. Partnering with teams to optimize financial and business analysis, empowering data-driven decisions to achieve sustainable results. Previously contributed as a Board Advisor at Howl, offering strategic guidance to enhance organizational impact. Dedicated to fostering collaboration and leveraging insights to align with company goals and values. Passionate about driving revenue strategies that support innovation and long-term success.
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United States
Retail
Financial Analysis, Business Analysis, Accounting, Growth Marketing, Marketing Mix Modeling, Marketing, Marketing Strategy, Consumer Products, Sales, Social Media Marketing, Brand Development, Retail, Brand Management, Beauty Industry, Market Research, Real Estate Development, Advertising, Marketing Management, Sales Management, Marketing Research
Experience
Chief Revenue Officer
Anastasia Beverly Hills
United States
Management Consultant
Anastasia Beverly Hills
United States
Member Of The Board Of Advisors ( Formerly Narrativ)
Howl
New York, United States
Member Of The Board Of Advisors
Narrativ
Strategic Advisor
Exponent Beauty
San Francisco Bay Area
Chief Digital Officer (CMO)
Exponent Beauty
San Francisco, California, United States
Raising the standards for effective skincare by valuing what skincare is FULL OF - not just FREE OF. Exponent Beauty is a Proud B Corporation
Board Member
b-glowing
Portland, Oregon, United States
Exit to e-Cosmetics
Chief Executive Officer
b-glowing
San Francisco Bay Area
Independent Beauty Beacon Award Winner - Online Retailer of the Year 2021 Newsweek - Fastest Growing Online Retailers of 2022 Exit to e-Cosmetics
Vice President Marketing Dermstore (Target Corporation) sold to THG
Target
Los Angeles, California
Led 30 member team including, Brand, Paid Media (SEM, Paid Social, Branded Content, Affiliate, and Programmatic) Social Media, Editorial, SEO, Creative, Email Marketing, and Integrated Marketing for the online beauty retailer. Responsible for brand update, brand marketing, and leading revenue generating strategies for the 20 year old online beauty retailer.
Vice President and General Manager North America
The Estée Lauder Companies Inc.
New York, New York
Vice President North America - GlamGlow an Estée Lauder Companies brand. Full P&L Management for United States and Canada. Responsible for DTC, retail partnerships with Sephora, Nordstrom, Bloomingdales, Net A Porter, Revolve as well as Fab, Fit, Fun and Birchbox. Managed team of 92 people consisting of Finance, Sales Operations, Marketing, Field Sales, Education, and E-Commerce. GlamGlow was on the Forbes Next List two years in a row and number one EMV brand -Tribe Dynamics. Two year CAGR of 60%.
Vice President Global Marketing, E-Commerce, & Sales
Erbaviva
Greater Los Angeles Area
Erbaviva - A global B Corp, is a twenty year old US based organic personal care brand with six consumer verticals. Led a comprehensive integrated brand and marketing strategy update including new e-commerce site, new packaging, new channel strategy, new digital strategy and new social media strategy. Worked with global agency Air Paris to create and ship packaging update. Conceptualized and developed two new verticals, Skin Care and Men's grooming. Negotiated new distribution partnerships with ABC Home in NY, Anthropology, Pharmaca, Lord & Taylor and Detox Market. Collaborated with global retail distributors in Japan, Hong Kong, and Korea. Collaborated with shared value brands like Coyuchi and Dog Eared, and developed partnerships with celebrity influencers like actress Audrina Partridge and Victoria Secret model Candice Swanepoel.
Founder and CEO
LJ Beauty Ventures
San Francisco Bay Area
Conceptualized, launched, and scaled a global prestige hair care brand distributed at luxury retailers Sephora, Nordstrom, Macys, Dillard’s, QVC, Dermstore, b-glowing, Cult Beauty (UK), Mecca ( Australia) , Belport South Korea.
Education
Harvard University
Leadership Communication
Dawn Francisco's Contact Information
Phone
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