Dawn Crew

Lead the marketing focused executive leadership development program tailored to the unique challenges of Chief Marketing Officers.

How Women Invest is a Venture Capital Firm with Investment Across 3 Funds We leverage a professional network of 20,000+ women to identify high-potential female founders and give them the resources and opportunities they need to succeed.

Recruited to lead marketing transformation during a pivotal growth phase for a global digital identity verification platform. Built a modern, data-driven GTM engine to scale brand visibility, accelerate enterprise adoption, and position Trulioo as a category leader in digital identity. Highlights: Scaled marketing organization from early-stage to enterprise maturity; restructured GTM motion across demand generation, brand, communications, product marketing, and customer marketing. Led Trulioo’s first global brand repositioning—defining its market narrative and elevating awareness among financial institutions, fintechs and digital platforms. Partnered with CRO and CFO to deliver double-digit ARR growth YoY and improve pipeline conversion efficiency. Built a unified demand engine focusing on comprehensive ICP, integrating marketing and sales operations; improved campaign ROI through deeper data visibility and tighter alignment.

Lead the teams responsible for marketing TransUnion's Global Solutions (Fraud & Identity, Marketing, Credit Risk, Data & Analytics) across the regions and vertical markets we serve.

As member of the executive staff, reporting to CEO of iovation, A TransUnion Company, develop strategy and lead execution of end to end marketing for this pioneer brand in device reputation for fraud detection & identity verification, including: branding, AR, PR, Global events, B2B demand generation, Account Based Marketing, field marketing, customer and content, product marketing, digital and social marketing. *** iovation was acquired by TransUnion in July, 2018

As CMO, I oversaw all aspects of both B2C and B2B marketing. My team lead marketing and UX for multiple online B2C subscription businesses in the jobs and employment space as well as the B2B employer SaaS business. The marketing team at BOLD owned the entire customer journey and experience. Starting with user research, interaction design and visual design, BOLD marketing lead the customer experience from end to end. Marketing functions under my leadership included: UX, branding & awareness, traffic acquisition (SEO, SEM, affiliate, social and email marketing), B2B demand generation programs, product marketing, content marketing, A/R & PR, events and marketing operations that promoted all of the BOLD brands.

Built business services and marketing operations function from scratch to support organization that markets SAP’s global innovation portfolio including cloud, platform, database & technology, mobile and analytics products. • Lead cross team strategic and operational initiatives across entire technology portfolio. • Managed planning, budgeting and forecasting processes, including management reporting. • Simplified and automated processes to help leaders manage the business more efficiently.

Promoted to orchestrate SAP’s global strategic messaging, positioning, and content across its entire multi-billion dollar software and technology portfolio. Built and lead solution marketing function supporting revenue growth goals through indirect channels. Messaging and positioning, content strategy for demand generation programs and campaigns. Focus on recruiting and expanding channel partners, global marketing strategic planning, and creating new routes to market.

Directed SAP’s Human Capital Management (HCM) ERP solution portfolio overseeing strategy development and execution, product roadmap planning, and sales enablement. Defined go-to-market solutions, crafted executive materials and analyst briefings, developed new content for the press and social media, and led global go-to-market team.

Recruited to rebuild and energize SAP’s core legacy ERP business. Led global solution marketing, strategic messaging, positioning, and core content development for SAP ERP Finance, HR, sales, and procurement modules; directed market segmentation and analysis for global strategic investment and execution plans; oversaw marketing content design and digital delivery; and worked with external teams to test and validate messaging.

Promoted to rationalize intellectual property (IP) assets and build new industry go-to-market team. Managed matrixed organization of product leaders, developed product roadmaps, and identified strategies for driving and closing new and incremental business. Orchestrated messaging frameworks, sales and solution marketing plans, and enablement strategies to support enterprise growth. Led corporate and product marketing, industry & solution marketing, global channel operations, vertical market segments, and ISV product team.

Retained following Select Systems acquisition to lead Tectura’s largest global business unit. P&L responsibility and leadership for sales, field marketing, professional services and customer support. Additionally, performed due diligence on Tectura acquisitions, rationalized product and services portfolio, made invest/no invest recommendations, and developed roadmaps and portfolio strategies to build out new product lines to meet market needs.

***Select Systems, LLC was acquired in Nov. 2002 by Tectura Corporation. Envisioned, launched, and managed one of the top 10 Microsoft reseller and consulting businesses in the mid-market application software channel. Built a portfolio of major global accounts by driving Select Systems’ market strategy, digital marketing, branding, advertising, PR, and lead generation. Independent Consultant Company Named/b/a Paradigm Consulting Dates EmployedJan 1992 – Sep 1995 Employment Duration3 yrs 9 mos LocationSan Mateo, CA *** Paradigm consulting merged into Select Systems, LLC in September 1995. Founded Independent software consulting, implementation, and project management firm; clients included Wind River Systems (US & Europe), Dataquest Corp./Gartner Group (US & Asia Pacific), and McCormick Foods (US, Asia Pacific, Middle East).

http://www.gsb.stanford.edu/exed/smm/index.html