Dawn Lee

Leading the voice of the Google Cloud brand across the EMEA and APAC region, shaping narratives of how technology is positively impacting brands and their customers.

At Netflix, Dawn leads marketing partnerships with consumer brands and organic partners, with the goal of increasing brand love and member sign up through marketing programs. By leaning in and understanding partner needs, Dawn unlocks marketing/media spends that jointly achieve both Netflix and her partners’ business goals. Her role is end to end, from brokering the partnership to working with creative teams to develop the solutions.

Part of the TBWA Leadership Team, overseeing the agency’s Brand/Account Management department and Business Director on the Singapore Airlines Global account handling Singapore and 35 other markets worldwide. Her solid track record, ability to build strong relationships and turn difficult clients and businesses around have lead to her rising quickly through the ranks to become one of the agency's young leaders. Notable achievements: - IAS Hall of Fame Account Lead of the Year 2018 - Instrumental in securing the renewal of Singapore Airlines in 2019 - Spearheaded strategic leadership on the global Singapore Airlines business - Built and nurtured a team of 12 suits, which led the growth of the global account by consistently delivering above expectations - Business growth and year-on-year agency improvement in client evaluation of the agency - Also responsible for driving agency-wide initiatives on training, CSR and collaborations with educational institutes, events and interest groups Previous clients include CapitaLand, Standard Chartered Bank (Singapore), AIA Singapore and Abbott Nutrition - Grow growing up formula milk

Dawn decided to take a break from the advertising industry and turned her attention to creative expression. Together with two other business partners, she managed a boutique florist specialising in customised corporate gifts, events and weddings. She's designed and produced unique gift ideas for Credit Suisse, Citibank and many corporate clients, as well as brought to life stunning floral creations at numerous weddings.

Her steller performance at the agency saw Dawn rising to Brand Director within 9 months at DAVID. She managed the Development Bank of Singapore (DBS) - Core cards and the unsecured loan portfolio, namely Black Card, Woman's Card, Co-brand cards, Cashline etc

Dawn's four years with Batey saw her grow from a Senior Account Executive to Account Supervisor, Account Manager and finally to become a Senior Account Manager within the OCBC team. In her time on the account, she handled a diverse portfolio, from Wealth Management, Securities, Asset Management, Corporate Communications to Business Banking, Credit Cards and Secured Loans.

Digital suit handling the FarEasTone Telecommunications account. Played a role in planning the web site architecture, content development and launch of the online portal.