Dawn Kelley

Increases bottom-line performance and employee engagement by working with leaders and teams to unlock their potential. Builds trust and rapport quickly, listens carefully, and asks thought-provoking questions to streamline and scale processes and behaviors. Coaches individuals and teams to reach their optimal potential. Leads a team who delivers top-notch standards to internal clients. - Developed and masterminded analysis of global market potential identifying $M in cross-sell opportunity and $B in prospect opportunity. - Created and implemented meaningful sequences to engage all clients and prospects, resulting in increased sales of $5M. - Created and implemented impactful dashboards, reporting and processes to drive meaningful business conversations. Recognized for comprehensive analytics by global leadership team. - Improved key processes and standards including account planning, outreach campaigns, team effectiveness, etc. - Conceptualized and launched virtual negotiations training for our Strategic Account Management team of 100 employees globally. - Realized cost savings of $85K through strategic vendor selection.

Served as key advisor to the executive management team on areas for improvement, performance trending, and historical market trending. - Spearheaded and designed full build-out and shift of 160+ user to SalesForce.com Lightning Experience. - Successfully designed, built, and rolled out applications and functionality for 7+ sales tools for over 160 employees and $12M in annual sales dispersed across the Americas, APAC, and EMEA regions: — Sales Tools included: CRM, Email Platform, Call Dialing Platform, Social Media Platforms, Contact Identification Platform, Commissions Platform, Document Generation Platform, etc. - Prepared and presented quarter end analysis, including insights and suggestions for bottom line improvements. - Launched and automated a Net Promoter Score (NPS) Program with increased scores for 5 consecutive years, follow-up tracking and dashboards for real-time visibility of responses and stats/trending.

Conducted all financial planning and analysis for the Digital Brand Services business unit, to include forecasting results, strategic plan modeling and determining budget. Created scorecard and board reports. Provided monthly presentations to the leadership team. - Built a budgeting model from the ground-up for the global business unit to account for every penny of BU budget ($138M in Revenue / $62M in Contributions), including deferred revenue, vendor and employee costs. - Conceptualized and launched a billings database to represent global billings in one central repository that could be viewed by product, region, sub-region, etc and predict future billings as well. - Overhauled the global business unit scorecard, concentrating on the important aspects of the business and how they are trending. - Prepared and presented monthly on how the business is performing.

Served as key advisor to the executive management team on areas for improvement, performance trending, and historical market trending. Developed and enhanced sales processes to increase effectiveness and streamline delivery. Presented customized SFDC/Revenue/Billing data to Sales, Product and Marketing teams to increase visibility and to influence decisions for more favorable results. Created and executed against project plans. - Developed and launched an automated onboarding process within Salesforce.com. This reduced employee costs and gained efficiencies, as well as reduced the time to complete onboardings and improve the client experience. - Selected and implemented the Document Generation platform to track all multi-language agreements and proposals generated, ensuring a consistent document delivered to all clients and prospects. A reduction in 4 hours per document was gained, resulting in an overall reduction of 4,884 hours (~2 HC) annually. - Created a one-stop-shop document for global leadership to have visibility into all activity and sales results amongst the various global teams.

Directly supported CEO / GM / SVP / RSDs. Responsible for all Booking/Billing/Revenue reporting to executive management team. Crafted Sales and Product dashboards and automated reports, as well as ad-hoc reports. - Designed and authored a global sales commission plan to provide consistency across the global regions and roles. This is still in use today. - Administered SFDC for 150+ users, with total sales of $7M per quarter. - Designed and implemented multi-currency client pricing along with tracking and reporting in Salesforce.com. - Engineered contract pricing workflow in conjunction with the finance team. - Flawlessly migrated acquired business accounts and contacts to new CRM, roughly 11,000 accounts and 42,000 contacts.

Gathered client feedback on quality of products. Interacted with engineering and cross-functional teams to implement features and develop product. Trained internal and external customers on new product features. Maintained special pricing database. - Led business unit wide Innovation Program, driving creative thought amongst all employees which ultimately resulted in very successful programs which drive our business today. - Authored and maintained global sales training documentation including step-by-step instructions and video tutorials.

Oversaw domain name management team. Compiled statistical reporting. Provided direct support to sales, engineering and customers. - Drove accurate fulfillment of client orders, completing 20,000 orders per quarter. - Managed portfolio of over 150,000 domain names, spread among 1500 customers.

Supervised domain name management team. Interviewed and hired personnel. Created and implemented processes to improve existing procedures. Directed weekly team meetings.