Dawn Connell

Director, Marketing Operations Technology @ Lowe's Companies, Inc.

About

I build and lead integrated brand, media, and marketing operations ecosystems that transform fragmented marketing environments into aligned, performance-driven growth engines.Over 15+ years across global consumer brands and Fortune 50 retail environments, I’ve redesigned operating models, strengthened brand governance, modernized marketing infrastructure, and connected creative investment directly to commercial performance.My work sits at the intersection of:• Brand stewardship and creative commercialization• Media alignment and performance visibility• Global production and capability scaling• Marketing technology governance and personalization enablement• Investment discipline and operational rigorIn my most recent enterprise role, I led a global creative and production ecosystem supporting $500M–$1B in annual marketing investment and governing $50–$70M in production spend, reducing campaign cycle time by 50%, scaling international capability from 15 to 60+ team members, and significantly increasing personalization velocity.Earlier in my career, I repositioned internal creative into strategic brand authority across 1,000+ global locations, reduced agency dependency, and introduced experiential packaging strategy that became a recurring commercial growth lever.I’m currently exploring senior leadership opportunities where I can integrate brand, media, and marketing operations to drive measurable business impact.If your organization is navigating growth, modernization, or marketing transformation, I’d welcome the conversation.

Country

United States

City

Charlotte Metro

Industry

Retail

Skill

Technology Management, Content Management, Marketing Transformation, Governance and Standardization, Operations Leadership, Global Team Management, Strategic Planning, Resource Optimization, Leadership, Operational Strategy, Marketing Technology, Business Process Improvement, Creative Direction, Creative Agencies, Iconography, Art Direction, Production Processes, Customer Marketing, Branding & Identity, Project Management

Experience

Director, Marketing Operations Technology

Lowe's Companies, Inc.

2025-5 - Present · 1 yr 5 mos

Mooresville, NC

Established centralized Marketing Operations Technology function governing enterprise MarTech portfolio and restoring delivery momentum. • Increased sprint capacity from 50 to 200 per quarter while reducing campaign development cycle time from 20 days to ~5 days; validated accelerated turnaround model in pilot. • Expanded personalization enablement through improved creative efficiency and targeted deployment toward high-propensity audiences. • Designed portfolio governance and performance scorecards presented to executive leadership (CMO and Technology SVPs).

Director, Creative & Marketing Operations

Lowe's Companies, Inc.

2022 - 2025-6 · 3 yrs

Mooresville, NC

Led global creative and production ecosystem supporting $500M–$1B in annual marketing investment and governing $50–$70M in production spend across brand, promotional, and retail media channels. • Reduced campaign cycle time by 50% through operating model redesign and governance implementation. • Scaled India-based production capability from ~15 to 60+ team members, evolving global delivery structure to improve clarity and sustained throughput. • Internalized agency-delivered capabilities, increasing in-house capacity and strengthening cost discipline. • Enabled expansion of retail media creative support to align operational capacity with advertiser revenue demand.

Senior Manager Creative Services

Krispy Kreme

2018 - 2022 · 4 yrs

Charlotte, NC

Repositioned internal creative from executional support to strategic brand authority across 1,000+ global locations. • Increased in-house concept leadership and reduced agency dependency for LTO development. • Introduced experiential packaging strategy that became a recurring commercial growth lever. • Delivered $1M+ annual cost savings through vendor restructuring and operational optimization. • Supported enterprise brand governance during IPO transition.

Graphics Development Manager | Print Production Lead | Associate Brand Manager

The Campbell's Company

2015 - 2018 · 3 yrs

Charlotte, NC

I directed packaging and production operations across multiple well-known snack brands, managing large-scale change processes, brand consistency programs, and vendor partnerships. My work included leading a company-wide transition to non-GMO certification, implementing standardization programs to improve packaging quality, and strengthening cross-functional collaboration between brand, creative, and supply chain teams. These efforts enhanced efficiency, quality, and speed to market across a broad portfolio of consumer brands.