Davina Ramsdale

Transform Fitness and pt began with running group fitness classes and quickly evolved to include 1-to-1 personal training, biomechanics coaching, and sports massage therapy. As the business grew, so did the focus on addressing the individual needs of clients—not just in terms of fitness goals, but also movement quality, pain management, and long-term functionality. Through biomechanics coaching, we assess how each individual moves, identifying imbalances, restrictions, or compensations that may be limiting performance or causing discomfort. This insight informs both training and treatment plans, creating a highly personalised approach. By integrating personal training, mobility-focused exercise, and hands-on sports massage, we help clients improve movement efficiency, reduce pain, and build strength that supports real-life function—whether that’s recovering from injury, improving performance, or simply feeling better day to day.

Managed the daily operations of the spa, gym, and studio within a prestigious 4-star hotel environment, ensuring high standards of customer service, facility maintenance, and staff performance. Key responsibilities included: Leading and developing a diverse team to deliver exceptional guest experiences. Overseeing scheduling, budgeting, and resource allocation to optimize efficiency. Implementing health, safety, and quality standards in compliance with hotel policies. Driving membership growth and client retention through effective marketing and personalized service. Coordinating wellness programs and fitness classes tailored to hotel guests and local clientele. Resolving operational challenges with a proactive, solution-focused approach. This role strengthened my leadership, team management, and operational skills within a luxury hospitality setting.

Responsible for the day-to-day management of a busy leisure hub, delivering a diverse range of fitness and wellbeing services to the local community. This was a role covering maternity leave Key responsibilities included: Designing and leading innovative Fitbox classes and organising a broad schedule of group fitness sessions to engage and motivate members. Providing personalised 1-to-1 personal training tailored to individual goals and needs. Collaborating closely with duty managers and staff to maintain a safe, welcoming, and motivating environment for all users. Driving community engagement initiatives to foster a supportive and inclusive fitness culture. Managing operational tasks such as staff coordination, facility oversight, and class scheduling. This role strengthened my skills in program development, team collaboration, and community-focused fitness delivery.

Led business development initiatives to drive growth and expand market presence within the FF&E (Furniture, Fixtures & Equipment) sector. Key responsibilities included: Identifying and pursuing new business opportunities through research, networking, and strategic outreach. Building and maintaining strong client relationships to understand their needs and deliver tailored solutions. Collaborating with internal teams to develop proposals, presentations, and bids that effectively showcased our capabilities. Managing the sales pipeline, negotiating contracts, and closing deals to meet company revenue targets. Monitoring market trends and competitor activity to inform strategic planning and identify growth areas. This role enhanced my skills in strategic sales, client management, and cross-functional collaboration within a competitive industry.

Managed and nurtured relationships with key clients within the Furniture, Fixtures & Equipment sector, ensuring high levels of satisfaction and repeat business. Key responsibilities included: Serving as the primary point of contact for major accounts, understanding their needs and providing tailored solutions. Coordinating with internal teams to deliver projects on time, within budget, and to client specifications. Negotiating contracts, pricing, and terms to maximise profitability while maintaining strong client partnerships. Monitoring account performance and proactively addressing any issues or opportunities for improvement. Collaborating with sales and business development teams to identify upselling and cross-selling opportunities. This role enhanced my skills in client relationship management, negotiation, and project coordination.

Provided strategic leadership and oversight for all aspects of business operations in a dynamic and growing company. Key responsibilities included: Setting company vision, goals, and growth strategies to drive long-term success. Managing financial planning, budgeting, and resource allocation to ensure sustainable profitability. Leading marketing, sales, and customer service initiatives to build brand presence and client loyalty. Overseeing day-to-day operations, including supplier management, product development, and quality control. Ensuring compliance with legal and regulatory requirements. Building and nurturing a motivated team culture focused on excellence and innovation. This role strengthened my skills in business strategy, leadership, and operational management.