Tony Davies

Optical Products ( Ready to wear Readers, Sunglasses) Fashion Watches & Lifestyle Gifts

Director and Co owner, Development, Design, Importer & Wholesaler of Smart Watches, Analogue Watches, Sunglasses and Audio Tech: Brands: TONY+WILL, Shark, Impulse, Giordano Watches, TONY BIANCO Sunglasses (Under license)

Establishing Premium Brand Management as a start-up company, I have driven significant year-on-year growth through the acquisition of agency agreements in WA. Supporting a stable of notable fashion importers/wholesalers, my role focuses on ensuring effective and professional representation in the WA marketplace. This includes identifying retail routes, managing channel partnerships, and increasing sales and profitability. Integral to my achievements is my ability to build robust three-way relationships between brand, retailer and Premium Brand Management to ensure the best interests of each party are served. Consulting on and establishing licensing and distribution agreements with leading brands, I have managed end-to-end development and launch of new product ranges. This includes identification, negotiation and signing, through to design, production, manufacture and distribution. The effective management of these processes has provided a vehicle to drive sales expansion into major retailers throughout Australia, and achieve the key growth objectives of companies to which I consult. Key to this success is my ability to identify market needs, accurately profile customer segments, and liaise with design teams to achieve market-ready product ranges. I liaise with leading Australian retailers as a key point of contact for the companies to which I consult. This ensures effective brand and product representation to yield exceptional levels of sales growth year-on-year.

As the Buying/Merchandising Manager for this family-owned department store chain, I held responsibility for all fashion accessory departments, cosmetics, footwear, children’s wear and lingerie groups. This included ultimate responsibility for key decision-making processes and KPI achievements. Within this role I introduced own-branded collections to increase choice and margins across footwear, cosmetics and children’s wear departments. In addition I introduced buying plans, procurement structures and matrix budgeting. This ensured targeted spend and improved sell-through, significantly improving company profitability and efficiency.

Commencing in store management, I moved to the procurement side of the business where I rose to the role of Merchandising/Buying Manager for various buying Departments ( Based in London) and then moving to Hong Kong to manage procurement for the the Hong Kong stores / region. My responsibilities encompassed budget management, range selection support, merchandising and procurement planning for the Marks & Spencers Hong Kong stores. This role required me to work closely with designers, fabric, food and garment technologists, freight specialists, and store design and development personnel to ensure Marks & Spencer’s standards were maintained. In addition I was accountable for all elements of process and procedure development and staff training. In addition I worked closely with franchise partners in South Africa and South East Asian region (Philippines, Singapore), as well as the UK-based Export and Franchising Department. This included developing specific products required in the local marketplace. I was subsequently employed as a Senior Buying Manager within London Head Office, servicing 400+ stores in the UK and franchised stores worldwide. This included managing buying departments of up to 24 staff, with annual sales in excess of GBP£100M.