David Siviero

Defined and implemented the commercial and product strategy for trucks, including pricing, positioning, portfolio and lifecycle management. Led sales, tender and key account management for major fleets, logistics operators and public/private customers. Worked closely with finance, service, marketing and operations to align P&L targets, volume/mix and customer service levels. Supported the development of new solutions and specifications for the Italian market, in line with customer needs and group strategy.

Led the bus commercial organization, managing sales channels, tenders, pricing and product portfolio for coach and intercity segments. Achieved the highest market share in the history of MAN Italy in the relevant bus segments. Won the largest double‑decker contract in MAN history in Italy (Itabus), coordinating the full tender and negotiation process. Increased coach segment market share from 11% to 46.9%, with strong impact on profitability and brand positioning. Managed relationships with public transport authorities, large private operators and strategic partners, ensuring competitive and sustainable offers.

Launched and developed an electric truck project, coordinating product, engineering, industrial and commercial teams. Defined and implemented the business plan, financial targets and operational priorities, with strong focus on cost control and profitability. Reorganized structures and processes to improve efficiency, service quality and time‑to‑market. Managed relationships with shareholders, strategic partners, suppliers and key customers at international level.

Set up the European commercial organization, recruiting and leading the sales & business development team and defining go‑to‑market strategy. Developed a spare parts hub for the EMEA region, improving service levels, delivery times and customer satisfaction. Opened and developed new markets in Europe, signing agreements with dealers, distributors and strategic partners. Achieved the business and profitability targets defined by the owner and Group President, consolidating Karsan’s presence in the region.

Expanded Optare’s presence in R&D and export markets, increasing visibility and volumes outside the domestic UK market. Opened and developed Middle East markets, working with local partners, authorities and key operators. Managed global after‑sales strategy and operations, aligning service standards, spare parts and support to customer needs. Led commercial and technical teams in an international environment, integrating sales, marketing and service activities.

Managed sales, marketing, after sales and network development across multiple countries and cultures. Delivered +15% results over the 2011–2014 period, increasing market share and profitability in priority markets. Developed dealer and distributor networks, opened new markets and structured partnerships and JVs (including projects in South Africa). Coordinated cross‑functional teams (sales, product, finance, operations) to support tenders, large contracts and key accounts.

Worldwide sales management with direct responsibility of Sales Directors team 25+ people team and 1 billion sales turnover management Africa & Middle East General Manager with 6 people and EUR 56 Mio turnover responsibility

UK and Irish _markets director with +20% sales increasing results 14 people team and 42 million sales turnover managed Irisbus (IVECO) Ltd. Board member

Italian Sales and network management with 8 people team and EUR 50 Mio turnover. Market share increased from 52% in 2005 to 61,5% in 2007

Head of commercial structure for coach and intercity Mercedes-Benz bus brand 10 people team management