David Shantz

Partnerships Advancing Microfluidic Automation

Arica is enabling Digital Transformation by delivering full-stack process automation systems. Our systems broadly unlock and standardize the operational data in systems, sensors and devices. We are enabling data visualization and centralizing controls, then ultimately make it possible to realize the efficiencies of process automation through AI and machine learning. In order to build these complex systems, we have pioneered application customization through low-code generation. In this way we have largely solved the biggest issues of interoperability and the errors and costs associated with hand coding, prototyping and maintaining one-off systems from ad-hoc frameworks. We are addressing the needs of mid-tiered enterprises in industries that have previously proven too fragmented to fully embrace these rapidly advancing technologies. We are initially addressing vertical market solutions in Agriculture and Building Management.

We have taken this through issuance of 9 US patents and successful completion of a significant clinical trial, that proved a resounding success. For the 60+M people who often loose sleep from the need to urinate in the night, there is finally a simple, safe solution. http://wildoutwest.net/wellesley-pharmaceuticals-launch-and-funding

We are helping to connect physicians with patients by visualizing the out comes of cosmetic and corrective procedures. We have core technology in place and developing market applications for predictive modelling of medical procedures. We are talking to affiliate partners, physicians and a number of other opportunities. My role is in the development of all aspects of product, marketing and implementation.

A venture consulting firm specializing in all aspects of marketing for launching new technology ventures. We have launched over 20 new ventures, many venture or angel backed and mostly exited as acquisitions in our portfolio, many of which we incubated for equity from the earliest stages of development. See the Project section in this profile below...

I have had a key role with this startup through two pivots to global growth. Initial funding was $10M, then over $110M in PE funding. The company is now publicly traded. NASDAQ: KAL. Kalera is delivering an abundance of clean, healthy nutritious food through process automation in controlled growing environments. I have had a direct role in working with the founding CEO through this process. Together he and I developed the brand, messaging, web presence and market position, worked on several vertical markets to define optimal product-market fit. The phrase "Science of Great Greens" encapsulates the realization of this vision into what is now a global, public company with hundreds of employees. On the technology side, I developed the systems for process automation through our IoT venture, Arica. More recently, I have guided the recent rebranding of their specialized hydroponic seed development initiatives, Vindara.

Magnity Interactive was a Digital Agency - a hybrid web development firm and marketing consultancy. The brand was acquired by a german marketing automation company, and the consulting practice merged with WildOutWest. The agency focused on measurable demand generation. Magnity plans and executes integrated marketing campaigns that include web applications, interactive promotions, social web, strategic content marketing, mobile and other media. Magnity and WildOutWest were merged in Mid 2012 www.magnity.com

This is a remarkably easy to follow health program that begins with meal frequency. The program creates DTC reoccurring revenue for partners with a unique mobile app that gives people reminders through the day about when and what to eat. I still advise this company and it is active - my role is more fractional.

A new medical device for the minimally invasive treatment of Chondromalacia. We have secured initial funding from a consortium of high profile investors. The device is completing clinical trials.

Advisor and Acting CMO for this machine learning consulting firm based in Buenos Aries, with clients in London and San Francisco. We specialize in data validation, cleaning and curation.