david jose

Product Manager (Punto, Panda, Sedici). Achieved sales target: 16000 cars/year. New model launched: range, price, content, and discount defined. Analysed all products of the brand’s range and its competitors searching for new opportunities. Negotiation with HQ.

Product and pricing policy. Direct marketing, advertising and events. Web site development.

Trade dealer marketing: Pricing and discount policy. Innovation: creation of new sales and pricing tools. Emailing and mail-order marketing. Project manager for web shop. Presentations to steering committee and dealership network. Product manager: negotiation with suppliers, new product range launch: definition and management, pricing and offers. Person in charge for e-commerce.

* Responsible for three different cross brand functions managing a five people team: * Digital area: full responsibility for all brands web pages * Market analysis: market research management for all Fiat Group brands * Marketing budget controlling: all brands marketing budget controlling, managing up to 60 MM €

* Full responsibility about all communication activities: ATL, digital, CRM, events... * Responsible for the yearly marketing plan and its execution. * Creative and media agencies management.

Marketing Budget Manager. Marketing budget controlling for 6 brands up to 53.000.000 €, coordinating different marketing departments in order to respect the target. Achieved target: 0% deviation from approved budget in 2009 and 2010.

* Research Manager. Full responsibility about market research for 6 brands managing a 4 people team: * Deployment of econometric models in order to optimize media mix and forecast showroom traffic, market and sales. * Brand equity, brand & product positioning. * Purchase funnel and process analysis. * Market trend analysis * Advertising tracking: pre and post-tests. Campaigns efficiency analysis * Sales and competitors analysis * Target analysis and definition (media habits) * Website usage analysis.