David Sagastume

* Identified assortment opportunities for private label that align with the overall strategy for Personal Care and Household categories. * Identified new product and category development opportunities for private label brands * Strategically planned and executed product strategy from product concept to finished product through partnerships with manufacturers. * Developed market requirements with target market, competitive positioning, and list of key product features with successful negotiations with suppliers and manufacturers. * Established product costs and pricing targets according to the market and internal goals. * Define the packaging strategy including design guidelines and content according the tendencies and legal requirements. * Achieve product expansion and margin goals. * Collaboration with Marketing and Operations areas in order to establish the right assortment and shelf positions by each Retail Environment and stores. * Managing an existing business looking health inventory, GTN, Margin, DOH and GMROI of Personal Care and Home Care.

* Achievement of steady sales growth in recent years of 9.27% from 2009 to 2010 and of 4.34% from 2010 to 2011 in total sales in all categories that Colgate competes in the market in a year of economic crisis. * Improvement displays of Colgate Palmolive products in the wholesalers in La Terminal and La Presidenta. Successful negotiation of larges spaces for Colgate external display and 12 new exhibits in the showrooms.

* Successfully dental visits in the principal areas of Guatemala City for the purpose of achieving the recommendation and use of the Oral Care products of Colgate. * At the end of 2007 I got the best score and first place in the survey of the Service of Colgate Palmolive Detailers from Central America.

* Responsible for visiting doctors and pharmacies in major of Guatemala City and North-East of Guatemala. * Development of new customers and physicians in the area of the East and the City.